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Q&A with Andy Marrs, Global Client Partner, Vidmob
As pressure mounts for marketers to prove what truly moves the needle, a new frontier is emerging inside Marketing Mix Models: creative effectiveness.
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Who Will Win the User? The High-Stakes Battle for the AI Interface and Its Impact on Retail Media
The future of retail media hinges on a single question: Who wins the user?
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Why Agentic AI is the Next Customer Experience ROI Breakthrough
Agentic AI is eating the world because it tells systems and processes what to do — across your entire stack.
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Rethinking Marketing Effectiveness: Multi-Modal Measurement Turns Marketers Into Detectives
The year 2025 has brought back onto the agenda the legacy systems of measurement and decreasing usefulness under the weight of accelerating signal loss.
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Retailers Are Moving Into AI Search. Publishers and Creators Can’t Afford to Sit Out
Here’s the uncomfortable truth: Every product search that starts inside an AI assistant is one less opportunity for a publisher or creator to influence the shopper.
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Win $10,000 Worth of Media in OUTFRONT’s Holiday Sweepstakes
We’ve just launched our first-ever Holiday Sweepstakes, with ten grand prizes for ten small businesses in ten cities: $10,000 in IRL ad media, each.
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Why Voice Commands are Giving CTV its Wonka Moment
CTV advertising is one of the fastest-growing areas of marketing worldwide, and voice commands are the new frontier. It’s not a chocolate bar coming through your TV, but it’s getting pretty close.
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Marketing Leaders Don’t Believe They Can Attribute ROI to Their Tech Stack. They’re Wrong.
A well-designed martech stack leads to better personalization, drives more sales at velocity, and gives clear oversight into the specific actions that move the business.
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Certainty Is the New Creative Catalyst
As AI accelerates and marketing budgets tighten, creativity is thriving in chaos, but only when guided by clarity. The boldest ideas are coming from brands that turn evidence into conviction and use data to bring creative freedom.
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Winning the Checkout Race This Holiday Season Depends on Content, Timing and Momentum
Marketers cannot overlook top- and mid-funnel tactics if they want to make a real impact in peak shopping season.
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The Real Battle for Marketing ROI Will Be Won in Incrementality, Not Attribution
Attribution can tell a story. Incrementality tells the truth. And in a world defined by shrinking signals and rising expectations, the truth is what will win the battle for ROI.
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From Fragmented to Unified: The Next Phase of Local Ad Sales
The next phase of local ad sales won’t involve chasing the newest channel or adopting the latest acronym.
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Why Q1 Is the Perfect Time to Experiment (and Fail)
The brands that learn fastest from their failures will be the ones leading the pack by year-end. Start building that capability now, while you have the space to get it right.
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“Going Viral” Is Overrated: Why Brands Need to Focus on Earning Cultural Citizenship If They Want to Survive 2026
Going viral is a sugar rush. Belonging builds enduring brand equity—the kind that keeps you relevant long after the spotlight fades.
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Your Brand is Invisible to AI: A 3-Step Measurement Fix for the Post-Search Era
The age of the “10 blue links” is ending. Here is how to measure your brand’s health when consumers stop searching and start asking.
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It’s No Longer About a Cookieless Future — It’s an ID-Less Present
This time, the new year is less about what will happen with cookies and more about what happens right now
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America at 250: How Brands Can Find Meaning in this Milestone
Brands that invest in communities, foster dialogue across lines of difference, and tell honest stories don’t just earn attention—they earn loyalty.
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America’s Favorite Brands, According to Actual Humans: Lippincott Drops Its 2025 Go-to Brands List
The 2025 Go-to Brands List is a reminder that, even in a world obsessed with tech, trends, and transformation, the brands that win are the ones that make people feel seen, supported, and empowered.
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Why Cheez-It Brought Prince Cheddward Out of Retirement
The Cheez-It Citrus Bowl will be more than a football game this year. It’s a homecoming celebration for Cheez-It’s beloved, and previously retired, mascot Prince Cheddward.
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When Americana Goes Global: What Every Brand Needs to Know
At its best, this Americana goes global moment isn’t about one side winning. It’s about consumers on both sides of the Atlantic looking for the same thing.
