_Editorial Archives

Pharma Marketing Hasn’t Caught up to Digital yet — and Pretending It Has Is Holding It Back

This is what it would look like for pharma marketing to truly catch up to the rest of digital, not in theory, but in practice.

How Go-to Brands Translate Customer Connection Into Measurable Business Value

These brands don’t just grow faster—they’re also more resilient. During economic downturns, Go-to Brands lose only half as much market value as their peers.

The AI-Native Startup: Why Your Next $10M Round Won’t Triple Your Headcount

The tech startup playbook has been straightforward for decades: Raise capital, hire aggressively, scale fast. The correlation between funding and headcount was nearly linear.

Why Mid-Tier Creators Are the Industry’s Next Big Growth Opportunity

Creators with meaningful audience relationships demonstrate that influence isn’t about size, it’s about impact

Why Businesses Must Ditch Short-Term Sustainability Thinking – and How Events Show the Way

The green economy isn’t just a movement. It’s a structural shift in the market. The first wave of sustainability may have faded, but a second is already emerging.

The Olympics Move Fully Into the Programmatic Era

The Olympics no longer signal the future of programmatic. They reinforce its role at the center of premium media.

6 Predictions for 2026—And Only One Involves AI Hype

The bottom line? 2026 looks like a year of maturation. The shiny-object syndrome is fading, replaced by a focus on what actually works.

Welcome to the New Frontier: Where Retailers are Media Networks and Media Networks are Retailers

Retailers and media buyers want to influence the same moments, but still operate on different datasets, measurement models and incentives. The technology already exists to unify them.

Get To Know the Delicious Jet-Puffed Marshmallow Mascots

Advertising’s introduction to the Jet-Puffed marshmallow mascots occurred five years ago in August 2020.

The GLP-1 Era Invites Brands to Show Up as Caregivers

Brand leaders, you’re in the care business now, whether or not “health” is on your label. That means you need to play a more supportive role in people’s lives.

How CMOs Get Super Bowl Measurement Wrong

With game day just around the corner, now’s the time to pressure-test whether your measurement setup reflects how marketing actually works: in spikes of attention, shifts in timing, and campaign effects that ripple across channels.

From Mobile to the Living Room: How YouTube Is Rewriting the Viewer Journey for Every Generation

Continuous, in-context research keeps advertisers close to audiences as viewing habits change, helping them stay a step ahead of what people will watch, share, and buy next.

How Brands Can Shape the Platforms That Shape Them

Brands that build assets with these models in mind, and supply them with consistent, well-defined signals, are more likely to appear accurately and consistently as AI-first experiences expand.

2026 Will Be a Year of Proving What Works in CTV

In 2026, we’ll separate the marketers chasing efficiency from the ones building effectiveness. The difference will come down to who can prove it.

CES 2026 Confirmed It: Gen Z Doesn’t Care How Smart Your AI Is

CES 2026 reinforced a simple truth: the future of experiential marketing belongs to brands that combine intelligent technology with deeply human design.

The Next Leap in Open Web Advertising Will Fall Flat Without Interoperability

In the here and now, the challenges and opportunities around interoperability will continue to shape open web advertising’s supply chain and the priorities of those who operate within it.

How AI Search Is Upending E-commerce Discovery

AI search isn’t killing marketing fundamentals. It’s exposing how fragile our assumptions about measurement have become.

Michele Ghee Joins PlayersTV as President Through Expectant Media Acquisition

Athlete – and fan-owned media distribution and entertainment network adds media veteran Ghee (CNN, BET, EBONY, ESSENCE) through the acquisition of her experiential, content, and distribution agency. DALLAS – January 20, 2026 – PlayersTV, the first media distribution company owned by athletes and their fans, today announced the acquisition of Expectant Media, a women-owned experiential, content, and distribution agency founded…

2026 Is the Year of a Strategy Reset in Luxury Fashion

In 2026, the luxury sector is poised to regain its sparkle, but only for the brands willing to rethink the fundamentals.

Turning Data Into Deals: Smarter Marketing for Sales-Driven Industries

The future belongs to businesses that combine data intelligence with brand-led creativity. When used well, data amplifies both trust and targeting, without bogging teams down in shallow click metrics.

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