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Let’s Mean It This Time. On Sustainability, With Leigh Pezzicara
Sustainability needs to taste simple, actionable, guilt-free, and unlock value pools that would be impossible to activate in a world pre-AI and pre-efficiency fever.
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From SEO to GEO: Why Discoverability Must Be Rebuilt for an AI-Native Internet
Organizations that adapt early will gain an edge. Those that continue to optimize only for traditional search will find themselves increasingly invisible to the intelligent intermediaries shaping tomorrow’s information ecosystem.
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How Automotive and Transportation Brands Can Transform the Modern Customer Journey With AI
As vehicles and mobility become more complex and shopper expectations rise, a new form of intelligent, conversational digital engagement is reshaping how consumers explore, understand, and choose their next vehicle.
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In Defence of Tradition
As human beings we tend to romanticize the past. A harkening back to times when the world was less complicated.
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Don’t Just Have an AI Strategy, Have a Proprietary Data Strategy
Once everyone has AI, the real advantage for marketers will come from the data no one else has — both their own and their partners’
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Inclusivity Means Treating Influencers as Brand Partners, Not Adverts
The future of influencer marketing isn’t transactional. It’s relational. And it starts with recognising that influencers are brand partners, not adverts.
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Unwrapping Loyalty: How Brands Can Break Through the Festive Noise
With 2025 poised to be the first quarter trillion-dollar holiday season, it’s a time of opportunity for brands ready to embrace the challenge and deliver meaningful, memorable experiences.
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What Brands Should Do During a Discounting Knife-Fight This Holiday Season
Economic cycles aren’t new and many brands have successfully navigated a path through. Those that do have asked and answered the following questions.
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Why an Identity Spine Can Help Answer Engines Beat Google in the AI Ad Race
Privacy by Design as a Competitive Edge: Embedding privacy safeguards from the ground up—such as differential privacy mechanisms and zero-knowledge proofs—builds user loyalty.
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How Advertisers Can Win the 2026 World Cup With Emotionally Intelligent Context
The 2026 World Cup will be the largest yet, with matches spanning stadiums in the US, Canada, and Mexico. Its scale means both the potential rewards and the risks will be greater.
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AI Is Reshaping Holiday Shopping – Only Brands Who Adapt Will Survive
By Peter Wilmot, chief product officer at Shopsense AI For years, holiday shopping has been shaped by familiar habits: Google search, retailer websites, gift guides, email blasts, and the occasional TV spot that nudges a shopper into action. Now, that playbook is undergoing its most dramatic shift in more than a decade. AI search and the rise of agent-driven shopping…
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The Case for Doubt: What AI Can Learn from Humans
We have spent years teaching AI to sound human. The next step is teaching it something far more valuable: humility.
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The 2026 Ad Tax Rebellion: First-Party Fees Get Thrown Overboard
Brands are voting with their feet. CPM fees on first-party data are on their way out. And once they’re gone, they’ll be gone forever.
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The New Competitive Edge in AI Driven Marketing: Data Quality & Ownership
As we enter 2026, one thing is clear. AI may be the engine of modern marketing, but data is the driver’s seat. Those who own it, protect it, and understand its value will lead the way.
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Brand Governance Is the Most Boring Idea That Will Save You Millions
What the industry needs to do is to create brand governance measurement so that we have a similar language and framework for this idea.
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Interactive TVOOH: The Future of Fan Engagement
It’s 27 years since The Experience Economy was written, but it’s only now thanks to innovations like TVOOH that the concept is coming to full fruition.
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The Future of Creativity Is Neurodiverse – if We Make It Possible
The future of creativity is neurodiverse. Agencies and brands that embrace that truth won’t just build stronger, more inclusive cultures – they’ll deliver better, more resonant work.
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Marketers Are Falling for the Very Same Tricks They Use
If the deal sounds too good to be true, it’s probably because you’re paying for it somewhere you can’t see.
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Founder Visibility Is the Next Competitive Advantage, And CMOs Hold the Key
The future of growth belongs to the leaders, and the CMOs, who understand that visibility isn’t just exposure. It’s equity.
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Kevin the Carrot Finally Gets Married in Festive Aldi UK Christmas Finale
They said I do! Kevin the Carrot has officially wed his longtime sweetheart, Katie, close to 10 years after they first met.
