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Sports Will Win Big with the Retail Media Network Playbook
The franchises that find success won’t just be fielding a team to compete; they’ll become a publisher and media platform in their own right. The blueprint for success is already out there. Now is the time for the leagues and franchises to take the ball and run.
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Consolidation in Programmatic: Are Small Advertisers Being Shut Out?
SMEs must be prepared to learn and experiment, but they don’t need to sit on the sidelines of programmatic. With the right guidance, they can claim their seat at the table – and challenge the dominance of legacy players with smarter, leaner campaigns.
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Permission to Project: Ambiguity, Confidence, and Women in AI
The AI industry will be stronger if more women are visible making claims, predictions, and statements as freely as men do.
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Your Product Isn’t the Story, Your Consumer Is
Start saying no, to vanity, to product-first thinking and briefs with no heart. Tell your product team you’ll take it from here.
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IAB Framework Shows Advertisers Still Struggle to Get Gaming
Gaming isn’t just a category to consider, it’s a cultural phenomenon that intersects with fashion, music, film, and more. The good news is it’s not too late – brands can show up authentically with custom in game experiences.
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How AI Will Power Retail Operations and Customer Service This Black Friday
Black Friday isn’t just a day for customers to grab the best deals – for businesses, it’s an exercise in testing their systems and proving that they can handle anything that comes their way.
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Why the “Media Lift Effect” Is Changing the Rules of Social Performance
The media lift effect offers a way forward by connecting performance, creative excellence, and media precision into one finely tuned engine.
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Pet Care’s Next Chapter Begins in the Aisle
Retailers have a chance to turn the pet aisle into something immersive, blending data-led understanding with creativity.
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From Adjacency to Outcomes: The New Era of Contextual
Signals, not segments, will define how we buy media, optimize creative, and measure media going forward.
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Influencers Are Dead. Long Live Influence
The label ‘influencer’ no longer captures this reality. It reduces a diverse ecosystem into a single, superficial category.
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Why Every Publisher Needs Its Own AI Experiences
As large language models evolve from summarizing content to performing actions, publishers’ monetization models must evolve too.
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Different Game, Different Physics: Why Retail Media Needs Its Own AI Strategy
Before selecting or evaluating an AI partner, ensure they understand retail’s unique physics by asking these critical questions.
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Six Edible Mascots Are Coming To The 2025 Pop-Tarts Bowl — And The Fans Decide Which Team To Sacrifice
Remember how groundbreaking it was for the 2024 Pop-Tarts Bowl to have not one, not two, but three edible mascots? Game day will reach next-level intensity at the 2025 Pop-Tarts Bowl.
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Don’t Make an Ad, Tell a Story: Here Are 4 Ways Brands Can Think Like an Entertainment Studio
Thanks to the streaming revolution, viewers are turning away from linear TV in droves. Even sports are seeing seismic shifts in how fans engage with content.
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The Battle for the Homescreen: A Brand Playbook for the AI Interface Age
The bigger task is strategic: Atlas ushers in the cognitive internet, where brand visibility depends on how clearly you can be read, reasoned with and recommended. The only question is, who will be ready first?
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Why the Best Marketing Feels Unfair
We all know markets and media spaces are fiercely competitive and budgets are under the cosh. So, we don’t believe in only instinct to land unfair ideas.
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Porsche Looks Good. Monzo Feels Better: Rethinking Digital Luxury
The world of digital luxury is underserved right now; but it’s also full of potential. Research shows that luxury retailers who can nail customer experience will reap the highest levels of revenue.
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Hosting a Staff-Wide Personality Test Will Make You a Better Leader — 5 Tips to Do It Right
Even the most conscientious, emotionally intelligent leaders have blind spots when it comes to truly understanding everyone on their team.
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What “Good Data” Really Means in the Age of AI
The next phase of AI-driven marketing will be defined by who has the best data.
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Influencer Gifting Is Mainstream, but Long-Term Value Needs to Find Its Roots
True brand power comes from people talking about you because they want to – not because they were paid to.
