_Editorial Archives

Why Branding Still Needs a Human Touch in 2026

To explore where AI enhances branding and where it risks homogenising it, leaders have shared their perspectives on why brand identity still needs a human core.

Challenges and Opportunities for Business in 2026

In this collection of perspectives from agency and consultancy leaders, a clear throughline emerges: the businesses that win in 2026 will be those that use technology to amplify — not replace — human insight, creativity and leadership.

Revealing the Creative Trends on CapCut in 2025

As editing becomes more embedded in how people learn, work, and connect, CapCut will continue to focus on intuitive tools that support creativity without friction.

2026 Predictions: Curation Will Redraw the Programmatic Map

What comes next is bigger than a new tactic; it’s a shift in how we plan, activate, optimize, and collaborate across the open web.

CTV’s Measurement Problem Isn’t Data — It’s Usability

The next wave of innovation in CTV won’t come from more data. It will come from making the data simple enough for everyone to use.

Messaging that Moves: Using Data and Cognitive Science to Inspire Civic Action

This fusion of data, cognitive science, and personalization gives political campaigns the power to transform passive audiences into active participants.

Why Building Ethical AI Starts With Paying Artists Properly

AI will shape the future of creativity, advertising, and media. But only if it’s built on a foundation that respects the people whose work makes it possible.

Your Holiday Season Sales Depend On Experience Optimization

Your relationship goes beyond simply selling them a product. You want them to buy from you multiple times.

Meet Dr. Squatch’s Brand Mascot

We were lucky enough to chat with John Ludeke, SVP of Global Marketing at Dr. Squatch, who explains the surprising reason why their mascot is a sasquatch, the one question fans can’t stop asking him, and where we might see the mascot land next in 2026.

GEO: Reshaping Digital Visibility

SEO has historically been often underfunded and overlooked. But today, both SEO and GEO are business critical.

Taking Identity Back Home: Why CTV Needs IP-Based Identity

As marketers shift more budget into connected TV (CTV), identity continues to be the biggest success hurdle for the channel.

Transparency, AI and the Shift to Curation – an Ad Network’s to-Do List in Wild Times

David Nelson, co-founder and CEO at Limelight Inc. praises the multifaceted expertise of ad networks in managing the omni-chaos of today’s programmatic space, and offers one critical piece of advice

Q&A with Andy Marrs, Global Client Partner, Vidmob

As pressure mounts for marketers to prove what truly moves the needle, a new frontier is emerging inside Marketing Mix Models: creative effectiveness.

Who Will Win the User? The High-Stakes Battle for the AI Interface and Its Impact on Retail Media

The future of retail media hinges on a single question: Who wins the user?

Why Agentic AI is the Next Customer Experience ROI Breakthrough

Agentic AI is eating the world because it tells systems and processes what to do — across your entire stack.

Rethinking Marketing Effectiveness: Multi-Modal Measurement Turns Marketers Into Detectives

The year 2025 has brought back onto the agenda the legacy systems of measurement and decreasing usefulness under the weight of accelerating signal loss.

Retailers Are Moving Into AI Search. Publishers and Creators Can’t Afford to Sit Out

Here’s the uncomfortable truth: Every product search that starts inside an AI assistant is one less opportunity for a publisher or creator to influence the shopper.

Win $10,000 Worth of Media in OUTFRONT’s Holiday Sweepstakes

We’ve just launched our first-ever Holiday Sweepstakes, with ten grand prizes for ten small businesses in ten cities: $10,000 in IRL ad media, each.

Why Voice Commands are Giving CTV its Wonka Moment

CTV advertising is one of the fastest-growing areas of marketing worldwide, and voice commands are the new frontier. It’s not a chocolate bar coming through your TV, but it’s getting pretty close.

Marketing Leaders Don’t Believe They Can Attribute ROI to Their Tech Stack. They’re Wrong.

A well-designed martech stack leads to better personalization, drives more sales at velocity, and gives clear oversight into the specific actions that move the business.

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