_Editorial

By Heather Taylor Ever imagine what our personal cleaning products would be like if they had sparkling personalities? The characters in the new Boots UK Christmas campaign “What the World Needs Now” are your typical hygiene staples with an animated twist. As the campaign’s title, and accompanying song, suggest the world needs a little bit of self-care this holiday season.…

By Heather Taylor It was the year 2019 BC. You remember — Before COVID? Captain Obvious, the long-time spokesperson for Hotels.com, is reading a newspaper with the headline “2020: Has To Be Better Than 2019.” Standing in the lobby of a hotel, blissfully unaware of the year to come, Captain Obvious is suddenly greeted by a strange visitor. It’s… future…

By Heather Taylor Halloween may look a bit different this year, but the spooktacular Monster Cereals characters — Count Chocula, Boo Berry, and Franken Berry — are back! Boils and ghouls will simply scream for this news: one of these icons, reimagined as a bust mold, could be yours! General Mills is launching a Monster Cereal Sweepstakes featuring the iconic…

By Heather Taylor Since 2004, Advertising Week has celebrated the greatest icons in the advertising landscape — the brand mascot — by inducting two winners each year into our Madison Avenue Walk of Fame. 2020 has been an unprecedented year for all of us. The novel coronavirus outbreak was upgraded to a global pandemic by the WHO in March 2020.…

By Heather Taylor Since 2004, Advertising Week has celebrated the greatest icons in the advertising landscape — the brand mascot — by inducting two winners each year into our Madison Avenue Walk of Fame. 2020 has been an unprecedented year for all of us. The novel coronavirus outbreak was upgraded to a global pandemic by the WHO in March 2020.…

By Heather Taylor Brand mascots enjoy getting playfully involved with politics. In 2016, StarKist’s Charlie the Tuna was the alTUNAtive Presidential candidate who ran on a platform for change and great taste we could believe in. Now, 1908 Candy has a delicious dark horse nominee in their own Alexander the Grape. The iconic grape-flavored candy character is returning after a…

By Heather Taylor In September 2020, Zach Chatham proposed to his girlfriend in Yellowstone National Park. Chatham wasn’t alone during this proposal. The gorgeous scenic backdrop of Yellowstone aside, Chatham was flanked by, frankly, an unusual wing-bun — the Oscar Mayer Wienermobile. Chatham is one of several Oscar Mayer Hotdoggers: the drivers behind the wheel of this 27-foot hot dog…

By Heather Taylor Your voice. Your vote. And it’s for your favorite brand mascot and tagline! #AWNewYork kicks off this week and voting is underway for the brand mascots and taglines to be inducted into our 2020 Madison Avenue Walk of Fame. 2020: Year of Everything Unpredictable Anything can happen in 2020, a year marked by unprecedented changes amid the…

By Heather Taylor “In the world we were living in, everything was made to be appealing.” Somber voiceover from an intrepid narrator kicks off Babybel’s “Join the Goodness” ad campaign, where viewers get a glimpse of an “appealing” new world. It’s a sweet environment. Some might say it’s a little too sweet. There are made-to-order cupcakes available at all hours…

By Heather Taylor There’s a place called JET-PUFFED Nation Yummy good sensation Marshmallow population Do you have a craving for “The Fluffy Side of Life?” You’re in luck! JET-PUFFED Marshmallows, America’s Favorite Marshmallow for more than half a century, have just debuted a new ad campaign starring the bouncy, giggly, JET-PUFFED Pals. Meet the JET-PUFFED Pals! For more than half…

By Heather Taylor Life moves pretty fast when you’re a legume. Earlier this year, Planters fans were shellshocked to hear that Mr. Peanut passed away at age 104 just before Super Bowl LIV. #RIPeanut. The Planets icon was quickly reborn as Baby Nut in commercials that aired during the Super Bowl. Some believe the tears of the Kool-Aid Man brought…