_Editorial

By Heather Taylor Vorstelijke smaak sinds 1892. This Dutch phrase translates in English to “royal taste since 1892,” and is the official slogan accompanying Wilhelmina Mints. If you live in the United States, you can walk into just about any Trader Joe’s location and spot several elegant white boxes of Wilhelmina Mints stacked at the checkout counter. Sugar confectioner Fortuin…

By Heather Taylor Mr. Peanut has spent 2019 in #CrunchTime mode. In a nutshell, the legendary legume rescued Alex Rodriguez from disappointing Super Bowl snacks, acted as a blushing love guru with Dr. Ruth, and raced the NUTmobile against the 2020 Toyota GR Supra. Now, he’s adding entrepreneur to his lengthy resume with a footwear line. The first-ever Planters custom…

By Heather Taylor What, exactly, is a Motaur? Imagine the mystical imagery that surrounds the half-human, half-horse creatures in Greek mythology. Now, take that imagery and apply it to the 2019 landscape. The Motaur (pronounced MO-TOUR) was conceived by ad agency Arnold Worldwide for Progressive Insurance. His entire being seemingly derives from Greek mythological narratives. Motaur is half man, half…

By Heather Taylor Father’s Day is Fudgie the Whale’s time to shine at Carvel. The iconic whale’s signature ice cream cake will be available for purchase, and inscription with the iconic “to a whale of a dad” phrase, for the ultimate Father’s Day treat at Carvel shoppes nationwide. That’s not the only surprise Fudgie has in store for dads this…

By Heather Taylor Actress Candace Cameron Bure and StarKist spokesfish Charlie the Tuna have totally nailed it when it comes to red carpet award show events. The camera loves this glamorous pair. Charlie’s even sports a bowtie with his signature beret and thick-rimmed glasses. The one downside to being in the spotlight is getting hunger pangs. Candace is craving a…

By Heather Taylor Nobody loves summertime more than bugs, especially the Raid Bugs. The Raid Bugs sure do love to make your life miserable. From roaches to flies, these uninvited guests are here to spoil picnics and invade cupboards all summer long. Only Raid, the insecticide famous for its “killing bugs dead” tagline can stop these icky critters. It’s not…

By Heather Taylor Kevin Carlson thinks everyone should keep a set of googly eyes on them at all times. Tuck a few pairs into your wallet with your driver’s license and you’ll be all set to take on life. “They will impress others!” Carlson insists, “You’ll always find a way to have fun with googly eyes.” It’s not unconventional advice…

James Wahlberg wants you to know that he’s more than The Smurfs. Wahlberg’s animation background is the stuff of creative dreams. His early years were spent as an artist and performer, where his combined talents allowed him to tap into the animation field. “I was initially concerned about what to do for a living,” Wahlberg admits, “Animation was perfect. It’s…

By Heather Taylor Elsie the Cow, the beloved bovine spokescow for Borden Dairy, is back with a whole new look! This January, Borden teased announcements that a revamped version of Elsie was on her way. Now, the modern Elsie is back in the spotlight with a milk glass that’s half-full with optimism. The Origin Story Of Elsie The Cow Elsie…

By Heather Taylor Do not let this pleasant image starring Blue fool you. Something seriously awful has happened to the new M&M’S spokescandy icon, Hazelnut. New Spokescandy The latest M&M’S spot, “New Spokescandy,” from BBDO opens on a promising note. The candy industry is about to be introduced to a brand new M&M spokescandy. He’s Hazelnut, named after the delicious…

By Heather Taylor Why would a lobster voluntarily decide to submerge itself in a bubbling hot tub? “Lobster Hot Tub Party,” the latest GEICO commercial in the “Believe It” campaign from The Martin Agency, reveals that certain crustaceans keep their cool in hot water. Babe… There’s A Lobster In The Hot Tub… The commercial opens with a newlywed couple on…

By Heather Taylor We’re bananas for Miss Chiquita! The iconic spokeswoman for Chiquita bananas picked up her first-ever PopIcon International Achievement Award at Advertising Week’s LATAM 2019. Held in Mexico City, the big win for Chiquita was part of Advertising Week’s Discovery Awards 2019 event. “Mexico City is a truly world class city,” Matt Scheckner, CEO at Advertising Week says,…

By Heather Taylor It’s crunch time — again — for Mr. Peanut! Planters fans may already be familiar with the dapper legume’s need for speed. Earlier this year during Super Bowl LIII, Mr. Peanut zigged and zagged in his iconic NUTmobile through a suburban neighborhood. As Mötley Crüe’s “Kickstart My Heart” blasted on the speakers, the commercial revealed Mr. Peanut…

By Heather Taylor Who among us hasn’t used a BIC brand ballpoint pen to write with at some point in our lives? From stationery to shavers, BIC’s packaging has featured a unique character for nearly 60 years. Resembling a small child dressed for school with a most unusual ballpoint head, he is simply known as the BIC Boy. The Characters…

By Heather Taylor Move over, Willy Wonka’s Golden Ticket. Our favorite “magically delicious” mascot Lucky the Leprechaun is giving away 15,000 boxes of Lucky Charms Rainbow And Unicorn Marshmallows cereal! Lucky Charms Marshmallow Only Returns With A Twist Lucky the Leprechaun only gave away 10 boxes of his cereal the first time the Lucky Charms Marshmallow Only promotion ran in…

By Heather Taylor Have you ever wondered how the PEEPS Chick celebrates Easter? Let’s quickly back up to where we last spotted this bright yellow icon. On December 31st, the PEEPS Chick participated in the 10th Annual PEEPS Chick Drop in his hometown Bethlehem, Pennsylvania. An illuminated, 400-pound PEEPS Chick descended upon the city and welcomed 2019. Last October, the…

By Heather Taylor Have you ever wondered what an alternate Game of Thrones universe might look like starring the Kool-Aid Man? Last year, we watched the Kool-Aid Man drop a lit holiday single with Lil Jon for just in time for Christmas. Fans thirsty for more of the spokespitcher’s antics get to watch him invade the realm and crash through…

By Heather Taylor Ronald McDonald isn’t the only clown in McDonaldland! In 1989, the creatives at Leo Burnett dreamed up a new 0:15 second McDonald’s commercial called “Clowning Around” starring Ronald and a few new McDonaldland clowns. “Clowning Around” Ronald stops by to hang out with the Happy Meal Guys. He taps on the lid of the box the Chicken…

By Heather Taylor McGruff the Crime Dog, icon for the National Crime Prevention Council (NCPC), is turning 39 in 2019. For nearly four decades, he has encouraged Americans to “take a bite out of crime” through crime prevention take-charge advice provided in his popular public service advertising campaigns. Americans in the early 1970s couldn’t tell you how to prevent crime.…