_Editorial

By Heather Taylor Step inside any art or natural history museum and exhibits filled with vibrant watercolor paintings, intricate sculptures, and records of extinct species will quickly surround you. There are many unusual things one can view at museums, but it’s highly unlikely that guests will catch glimpses of Tony the Tiger, Morris the Cat, or Mr. Peanut during their…

By Heather Taylor Last week, we reported that the Monster Cereals — Franken Berry, Boo Berry, and Count Chocula — have returned to grocery stores for the fall season. Joining them on October 1st will be three Halloween-themed Kellogg’s cereals: Chocolate Frosted Flakes, Froot Loops, and Apple Jacks. The iconic faces of these cereals, including Tony the Tiger, Toucan Sam, and…

By Heather Taylor They’re here! Following the heels of the Pumpkin Spice Latte’s return to Starbucks, General Mills Monster Cereals have arrived at grocery stores just in time for the fall season. The beloved trio of friendly frighteners — Boo Berry, Franken Berry, and Count Chocula — are ready to serve up their usual tricks and treats at the breakfast…

By Heather Taylor Over the summer, Nike and pro basketball star Kyrie Irving partnered together to launch a collection of sneakers. These aren’t your ordinary kicks either. The shoes were inspired by three of General Mills’ biggest cereals, Kix, Cinnamon Toast Crunch, and Lucky Charms. Dubbed the Nike Kyrie 4 “Cereal Pack,” the shoes were packaged inside boxes designed to…

By Heather Taylor Thinking about artificial intelligence typically conjures up images of faceless robots on a mission to systematically take jobs away from human beings. The last thing consumers imagine they might see are loveable, gentle cows. This unexpected branding twist allows San Francisco-based AI company, Moogsoft, and its cow character mascot to stand out from the tech herd. Moogsoft’s…

By Heather Taylor Since 1972, the green, leaf-clad Little Green Sprout has resided in the same Valley that the Jolly Green Giant calls home. Sprout has spent decades looking up to the harvest icon while proudly taking on his own initiatives to show kids everywhere how healthy and tasty it is to eat your veggies. Now, he’s rolling out his…

By Heather Taylor Follow your nose in style! Kellogg’s Froot Loops has teamed up with user-created fashion brand AWAYTOMARS to create a unique clothing collection inspired by the delicious cereal and its bright mascot, Toucan Sam. Breakfast enthusiasts might recall that Froot Loops partnered with Neff, State Bicycle Co., and Timbuk2 in 2017 to design colorful gear and accessories encouraging…

By Heather Taylor We all have moments where we wish we could fix what we perceive to be our imperfections, and we’re not alone. Sometimes even characters have these thoughts, like the jiggly squad in JELL-O Play’s new animated series “The JELL-O Wobz.” Created in partnership with DreamWorksTV, every Wobz is a different flavor of JELL-O with a unique mold…

By Heather Taylor Caramel isn’t like the other members of the M&M’S family tree. He doesn’t look or behave like anyone else. Every other icon, from Red to Yellow, is round or oval shaped and brimming with personality. Caramel is a little more nervous and nerdy. He’s kind of a square actually, which is perfectly suited to his shape. In…

By Heather Taylor 2018 marks the 60th anniversary of the debut of Cocoa Puffs, the deliciously chocolatey cereal from General Mills that breakfast enthusiasts have been going cuckoo over for decades. Cocoa Puffs was officially introduced on June 27, 1958 and released nationwide on August 14 that same year. We take chocolate flavored cereal for granted today, but back then it…

By Heather Taylor When John Galardi founded Wienerschnitzel in 1961, it’s unlikely he could have known that his humble hot dog hut would grow to become the world’s largest hot dog chain. Home to chili dogs made with a secret recipe, this Southern California eatery also has bragging rights to the “world’s most wanted wiener.” The Delicious One, Wienerschnitzel’s brand…

By Heather Taylor Laura Rott turned 100-years-old on July 25, 2018. The Naperville, Illinois resident is now a centenarian, part of more than 72,000 United States individuals that are 100-years-old or older. She celebrated her big day alongside family and friends, with an extra special guest invited along for the fun – the Pillsbury Doughboy. Why would the Pillsbury Doughboy…

By Heather Taylor Happy 74th birthday, Smokey Bear! Administered by the United States Forest Service (USFS), the National Association of State Foresters (NASF), and the Ad Council, Smokey Bear is at the heart of the longest-running public service campaign in American history. As our world continues to face rapid climate change, Smokey’s message of protecting all public lands continues to be…

By Heather Taylor Remember when you were a kid and Mom would slip an encouraging note into your lunchbox that you would find later that day during school? You probably got the warm fuzzies after reading it and felt much better afterwards. You may even remember the details of the note itself — Mom’s cursive handwriting or a drawing of…

By Heather Taylor For more than 150 years, Hamm’s Beer has refreshed lager lovers everywhere but the beer really hit its stride at the tail end of 2017. As reported by MillerCoors (which counts Hamm’s among the brands it brews), Hamm’s was up 74.6 percent on an 87.3 percent jump in volume. Sales are increasing, continuing to draw in its…

By Heather Taylor As a kid, Joel Friedman loved listening to Kellogg’s jingles from the 1960s. “I liked the verses and music. They combined rhythm and meter and music in a way I found appealing.” Friedman said. Little did he know then, those jingles would pave the path for his career in advertising. Friedman has penned copy and jingles for…

By Heather Taylor Earlier this year, we shared a glimpse at the Olympic and Paralympic mascots for the 2020 Tokyo Olympic Games. The official launch for the mascots was slated for Summer 2018 and the names of the characters have finally been revealed as… Miraitowa and Someity! Who’s who? Miraitowa (pronounced as “miray-towa”) is the Olympic mascot in blue. The…

By Heather Taylor Happy 99th anniversary, Pepto-Bismol! Launched in 1919 and currently produced by Procter & Gamble, this pink liquid has spent nearly a century acting as a medicine cabinet staple that treats and provide relief for the five symptoms of overindulgence including nausea, heartburn, indigestion, upset stomach, and diarrhea. In celebration of the major milestone, Pepto-Bismol has released an…

By Heather Taylor When Peter Lohmeier first joined Leo Burnett in 1974, the Kellogg’s Froot Loops account, brightly colored mascot Toucan Sam, and its tagline “Follow your nose!” had already been with the agency for four years. The cereal had been around much longer than that, debuting in 1963. In time, Lohmeier would rise from rotating through offices (there wasn’t…

By Heather Taylor For decades, we’ve spent lazy summers sipping on flavored frozen beverages from ICEE and SLUSH PUPPiE. Illustrated on each cup was a different mascot to represent the brand. ICEE has its ICEE Bear, staying cool in shades, blue pants, and a red shirt with a capital “I” stitched on it while SLUSH PUPPiE stars a pup in…