_Editorial Archives

Going for Gold: How Sports Brands are Winning the Relevance Race

It takes more than flashy product features to drive engagement.

Going for Gold: How Self-Care Improves Athletic Performance

Women’s sports is emerging through new heroes and raw honesty from a range of people who are open about the alignment it requires to be a world class athlete.

Brand as ‘Multiplier’ – Why We Need to Rethink Brand vs Performance

This session presents the latest thinking on high-impact advertising, at a time when budgets are under considerable pressure.

Advertising Week Great Minds 20th Anniversary Kick-Off

Advertising Week Chairman and Great Minds podcast host Matt Scheckner sits down with a hand-picked group of leading luminaries for a look back at the past 20 years and a look ahead to what’s next.

Best Buy & Qualcomm: Marketing AI in Consumer Tech

It’s an AI-fueled collaboration that’s making waves in consumer tech.

ReachTV Launches New Original Cooking Series “Stand & Stir” with Chef Lorena Garcia

ReachTV, the leading streaming television network for travelers, has teamed up with renowned Chef Lorena Garcia for a new cooking series, Stand & Stir with Chef Lorena Garcia.

Michael Korcek, Director of Marketing, ArtLifting

Michael Korcek is the Marketing Director of ArtLifting, a social enterprise connecting artists with disabilities to the art market.

Nicola Mendleson Holiday AMA

Through a Brand’s Lens: Navigating the Ever-Changing Advertising Landscape

Brands recognise that traditional media planning, buying, and measurement models are no longer effective. They are now looking for technology platforms that have adapted to offer solutions that simplify their media supply chain, maximise their media investment, and seamlessly integrate the next emerging channel — whatever or wherever that may be.

2024’s Retail Trends: How Consumer Behavior Is Driving the Future of Retail Experiences

Retail is always changing — shifting 2024 retail trends serve as an example of that. As consumer preferences shift and technology continues to advance, the key to staying ahead lies in rethinking and refreshing your approach to the in-store experience.

Why Supporting Quality Media Is Key for Brand Safety and (Re)Building Trust in Digital Advertising

We all have a responsibility to be responsible advertisers. While the fallout of GARM is a blow, the issue highlights the importance of prioritising brand safety right now and its significance in today’s media landscape.

HI-CHEW Introduces Their First Brand Mascot, Chewbie

Hi, Chewbie! The fruity, chewy candy brand HI-CHEW has officially debuted their first official mascot, Chewbie, to the world.

The History of Kool-Aid Man

Whether bursting through walls or simply bringing a smile to people’s faces, the Kool-Aid Man continues to be a beloved character, reminding us all to embrace the fun and refreshing moments in life.

When We Rise, Do We Fall? Exploring the Cultural Cost of Black Business Acquisitions

When we rise with roots intact, we don’t fall; we elevate collective consciousness, affirming that progress and authenticity are not mutually exclusive but mutually enriching.

Rethinking Cult Brands: Introducing the Concept of ‘Culture Brands’

What CMO doesn’t at one point or another dream of being at the helm of a cult brand? It seems like such an ideal end-game for all sorts of ambitious marketing efforts and niche positioning.

Positivity in Marketing: Winning Hearts, Not Just Sales

By Steve Cwik, senior writer and brand storyteller for RAPP Positive marketing strategies can foster greater consumer trust and loyalty than fear-based tactics. Iconic campaigns like Apple’s “Think Different” and Nike’s “Just Do It” demonstrate the power of uplifting messages. Consumers increasingly favor brands that inspire and empower rather than scare in today’s market. Shifting to positive messaging can transform…

The Art of Precision: Generative AI’s Transformative Role in Targeting Strategies

The future of advertising technology, driven by Generative AI, is ripe with potential. Embracing it will allow brands to explore new avenues of creativity, connectivity and engagement, setting the stage for a revolution in marketing that will shape the marketing landscape for years to come.

TikTok Advertising – Top 5 Ways to use Custom Audiences for TikTok

TikTok Advertising has quickly become the “new” Instagram or Snapchat and a highly effective way to reach young, affluent millennials and the early adopters who like to stay current on all the trends.

How Cutting-Edge Technologies Are Transforming the Financial Sector

It’s about time for the financial industry to undergo a significant technological transformation. Blockchain’s speed and transparency are upending the status quo, AI is personalizing financial services, and digital currencies are fundamentally changing the way we think about money.

Decoding the Jargon: Separating CTV from DOOH for Better Campaigns

Now is the time to eliminate the confusion and provide a clear blueprint for why venue-based streaming is an integral part of future media mixes. Everyone with a vested interest in the space should clearly communicate the benefits of this medium and insist that everyone in the industry should move forward with transparency and a clear communication of why this…

_Editorial

Search

LATEST POSTS