_Editorial Archives

Power in the Community

In communities, brands have entire audiences ready and waiting to become customers – or, even better, lifelong fans. But they must first find these communities, and spend time understanding their audiences so they can build 3C frameworks to tap into the power of like minded groups collected in one place.

ReachTV and The Weather Company Roll Out Localized Weather Forecasts at U.S. Airports, Elevating Travel Experience

ReachTV, the nation’s largest streaming television network for travelers, boasting over 50 million monthly viewers, has teamed up with The Weather Company, globally recognized as the most accurate weather forecaster, in a new venture set to revolutionize how travelers stay informed about weather conditions at airports across the United States.

Festival Fever – Learnings for Brands From the 2024 Season and Recommendations for 2025

While we may have experienced a summer of sport – festival season also made its mark. And with a jam packed schedule of both large scale and niche festivals, from Glastonbury and Coachella to Ultra and Bludfest – there really is a festival for everyone.

Q&A With Terry Hornsby, Founder and Executive Vice-President, Mantis

There is no doubt that the ever-spreading use of AI, especially generative AI, could cause brand safety issues. Already we’re seeing incredibly life-like deep fakes videos, images, and audio perforating online.

How Revenue Sharing Can Skyrocket Retention and Ad Monetization

While there’s different ways to implement real-money rewards into games, apps or directly with adtech products, the core concept is always the same: implement a revenue share into anything that generates revenue.

More Than a Game: Why More Olympic-Style Moments and Movements Are Mission Critical for Global Brands

If we learned one thing from this year’s Paris Olympic and Paralympic Games, it’s that we need more moments like it.

The Monster Cereals Icons Have Pets: This Is Why Count Chocula’s Isn’t a Bat

Every day is Halloween when you’re a fan of the General Mills Monster Cereals and their respective mascots. Around May 2024, exciting news began to circulate online in this niche breakfast cereal community.

Mikey’s Back — And The Spokeskid Still Likes Life Cereal

Remember Life Cereal’s Mikey? The spokeskid’s back at the breakfast table in a new commercial that introduces the ad icon, and the Quaker-owned cereal brand, to the next generation.

Enterprises vs. SMBs: Important Distinctions in the B2B Buyer’s Journey

Ultimately, having access to high-quality buyer data will make or break success in today’s B2B marketing landscape. Data-driven segmentation is key. If your organization is marketing to enterprises in the same way that it markets to SMBs, there’s a good chance you’re missing the mark on both sides.

What Does the Privacy-Conscious Future Look Like for CTV?

A Q&A with Stafaniya Radzinovik, Director, Supply Partnerships (EMEA), Verve Group

Combating Content Clutter: Navigating Information Overload for Engaging Experiences

Marketers continue to face the daunting challenge of content overload in today’s generative-AI fueled digital environment. To address this, it is crucial for organizations to establish a single source of truth, ensuring data accuracy and consistency across all marketing channels.

GPO Vallas Rolls into the U.S. with SOMO, NYC’s Largest Car Top Ad Network, led by Jamie Lowe

GPO Vallas and Ara Labs plan rapid domestic and international expansion to over 20,000 car top displays

Unlocking the Magic: Revitalizing Theme Park Enchantment Through Experiential Marketing

As technology advances and creative horizons expand, parks are poised to deliver unparalleled adventures that blend fantasy and reality, crafting transformative experiences that captivate, inspire, and leave lasting impressions long after the visit concludes.

The Impact of Keyword Blocking: How Advertisers Missed Out During the Paris Olympics

Advertisers who embrace these advanced solutions will not only protect their brand but also maximize their reach and impact in an increasingly complex digital landscape. The Olympics, with its global audience and high engagement, highlights the need for this shift more than ever.

3 Unexpected Ways Brand Innovation Can Take Advantage of Neuroscience and GenAI

Powered by neuroscience, GenAI is set to give Brand marketers and Innovators a tool they have always desired to win consumers in the crowded and competitive global marketplace.

Thriving in a 24/7 Connected World: The Balance Between Work and Family Life

We may live in an always-connected world, but that doesn’t mean employees should always be reachable. By following the above best practices, business leaders and managers can keep their team members operating at their highest levels, and their businesses will get a considerable boost in return.

Why iOS is the Big Winner in Google’s Latest Cookie About Face

Google has, perhaps inadvertently, created the opportunity and impetus for marketers to test, validate and now outperform with a new—and improved—combination: iOS + Alternative IDs.

Having a Social Presence vs. Being Present on Social

If your brand chooses dialogue over monologue, engages authentically with its communities, remains ready to respond to its audience, and stays consistent with its own core truth, then you will have more than just a perfunctory social media presence. Instead, your brand will be part of the community and truly present.

Prompter, Partner, Shield: Ad Agency Roles in the Age of AI

Other strategies for mediating between Gen AI and clients are being tested. What unites them all is a shared desire to demonstrate intermediaries’ value, even in cases where technology makes mediation optional.

Now Hiring: The Most Important Role Your Agency Doesn’t Have

Lead entrepreneurs have a critical role to play powering creative agencies through today’s competitive landscape.

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