_Editorial

  • Turning Data Deluge into Decisive Insights for Marketers

    Turning Data Deluge into Decisive Insights for Marketers

    By rethinking data strategies and considering integrated solutions, marketers can turn their current data overload into an insight and action-oriented machine and stop wondering when the payoff will happen, because it will already have happened.

  • Does AI Signal the End of the Marketing Guessing Game?

    Does AI Signal the End of the Marketing Guessing Game?

    While there may never be a single, fixed ‘truth’ when it comes to understanding human behavior, it is possible to remove much of the guesswork and serve customers with confidence.

  • First-party Data Shouldn’t be a “Trough of Disillusionment”

    First-party Data Shouldn’t be a “Trough of Disillusionment”

    For companies to overcome the so-called “trough of disillusionment,” they need to identify the solutions and strategies that deliver clarity. They need to embrace AI. Not just as a term but as a use case.

  • Google’s Cookie Shake-Up: Why Marketers Cannot Pause on Finding Cookieless Solutions

    Google’s Cookie Shake-Up: Why Marketers Cannot Pause on Finding Cookieless Solutions

    Now the shockwaves have passed from Google’s latest announcement, it should be clear to all advertisers and agencies that even if the cookie isn’t cut off completely, its power will diminish over time.

  • AW Throwback: Johnny Horizon

    AW Throwback: Johnny Horizon

    Another mascot was active during the same timeline as Smokey and Woodsy and his name was Johnny Horizon. In looking back on the short-lived legacy of Johnny Horizon, PopIcon discovered that one Idaho county is still determined to uphold the outdoorsman’s legacy today.

  • Playing the Political Game Doesn’t Need to Be a Trap for Brands

    Playing the Political Game Doesn’t Need to Be a Trap for Brands

    By leveraging their position and visibility, brands can be prominent in helping drive healthy conversations, share useful information, and promote trustworthy news sources. They can help arm young voters with the insight they need to make the most of this cultural moment, proving their relevance to this audience, and forging connections that last through the election and beyond.

  • Why AI Is Becoming More Human

    Why AI Is Becoming More Human

    Brands need to maintain a level of human oversight to manage complex or sensitive interactions that the AI may not be equipped to handle. AI, like humans, makes mistakes. It’s a fast learner, though. With the right oversight, AI can build both emotional and intellectual trust that generates brand loyalty.

  • The Agency of the Present

    The Agency of the Present

    The message to the industry is clear: the evolving consumer landscape is calling for a new type of agency, one that represents the diverse mainstream, and balances inclusivity with specificity. 

  • The Art of Storytelling Through Audio: How Radio and Podcasts Can Illuminate the Human Experience

    The Art of Storytelling Through Audio: How Radio and Podcasts Can Illuminate the Human Experience

    To truly connect with today’s consumers, brands must become relatable. Audio storytelling accomplishes that goal in a unique way by allowing consumers to hear an unvarnished account of what a brand is doing and why.

  • IRL in the Age of AI: The Renaissance of Real Experiences

    IRL in the Age of AI: The Renaissance of Real Experiences

    To succeed, today’s brands must blend the best of both worlds, fostering in-person connection while considering the role our online lives play in that picture. The goal isn’t to get noticed; it’s to be remembered. And nothing is more memorable than a shared, real-world experience.

  • Embracing the Power of Mobile Gaming Communities

    Embracing the Power of Mobile Gaming Communities

    To truly make an impact, brands must avoid superficial engagement. Gamers are highly discerning and demand authenticity. Demonstrating a genuine passion for gaming culture and understanding gamers’ needs is crucial for building trust and credibility.

  • 3 Ways Marketers Can Plan Now to Leverage AI for Holiday Season Campaigns

    3 Ways Marketers Can Plan Now to Leverage AI for Holiday Season Campaigns

    When used properly, AI can really help you improve efficiency and scalability of cross-channel marketing campaigns. If you’re not leveraging AI tools yet, get started testing and iterating so you can be firing on all cylinders for Q4 and the holiday season. 

  • PlayersTV and Sony Pictures Team Up for “Bad Boys: Ride or Die” Featuring Maxx Crosby and DeAndre Jordan

    PlayersTV and Sony Pictures Team Up for “Bad Boys: Ride or Die” Featuring Maxx Crosby and DeAndre Jordan

    Get ready for a wild ride with PlayersTV and Sony Pictures as they team up to unleash an electrifying new content experience that blends the best of sports and entertainment. This isn’t just another collaboration; it’s a full-throttle thrill ride that fans won’t want to miss.

  • Luxury Brands – AI Is a Tool, Not an End in Itself. Don’t Undermine Your Worth

    Luxury Brands – AI Is a Tool, Not an End in Itself. Don’t Undermine Your Worth

    With the rise of AI, luxury brands likewise need to pick and choose carefully which benefits of the tech they adopt. They need to embrace opportunities to elevate their brand story and evolve their service, but perhaps more importantly, they need to avoid anything that might undermine their worth.

  • How to Gauge Attention and Intention in the Privacy Era? It’s Simple: Let Consumers Show You

    How to Gauge Attention and Intention in the Privacy Era? It’s Simple: Let Consumers Show You

    As privacy regulations tighten and consumers become more aware of how their data is used and misused, adopting privacy-first advertising strategies is not only compliant, it also builds consumer trust.

  • PlayersTV and DIRECTV Expand Athlete-Driven Content with Strategic Partnership

    PlayersTV and DIRECTV Expand Athlete-Driven Content with Strategic Partnership

    In a strategic move that underscores the evolving landscape of sports media, PlayersTV has announced a new distribution agreement with DIRECTV. This partnership is set to expand the reach of PlayersTV, the first-ever athlete and fan-owned media network, to millions of new viewers, marking a significant milestone in its growth.

  • Marketing AI in Business: What to Showcase and What to Avoid

    Marketing AI in Business: What to Showcase and What to Avoid

    Consumers do not want to feel like everything being fed to them is created by AI. Authenticity and transparency are incredibly important when using AI. AI should never replace the human element in marketing entirely but can be used to assist and optimize as needed. 

  • The AI Shadow War in Advertising

    The AI Shadow War in Advertising

    Advertisers need to be aware of the wave of AI-fuelled content flooding the internet, while also embracing the right AI-powered solutions that will help them automate their brand safety and media performance strategy.

  • Streaming TV: Bundle or Bust?

    Streaming TV: Bundle or Bust?

    In theory, bundling makes sense for both consumers and content providers. They can help viewers save money while helping content providers keep consumers in the ecosystems and unlocking more advertising opportunities.

  • The Untapped Potential in Addressing Environmental Issues in Advertising

    The Untapped Potential in Addressing Environmental Issues in Advertising

    As expectations for corporate responsibility continue to rise, brands have a unique opportunity to lead the charge in addressing environmental issues.

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