_Editorial Archives

What Every Business Can Learn from Developing an Impact Report

Having now been through this self-reflection process, we look forward to putting to action where the report showed opportunities for growth.

Watch: How The M&M’S Spokescandies Are Celebrating Halloween 2024

Yellow and Green are in a new BBDO New York campaign crossing over into the Snickers universe. Across the pond, Red is partnering with smart home security manufacturer Ring UK and Ireland to activate Halloween mode in your Ring doorbell.

Voting out Outdated Advertising Strategies During This Year’s Election Season

With election season approaching and a polarized market, along with a very crowded and expensive ad space, advertising in mobile gaming has never made more sense.

How Data Visualizations Create a Clearer View of The Global Datasphere and Help Brands Succeed

We are all hoping to see even more interesting data visualizations for the 2028 Los Angeles Olympics. Until then we will put data visualizations to great work uncovering opportunities to improve and grow our own organizations.

The New Era of Community Collaboration: Lessons from Gymshark and Steel Warriors

Gymshark announced that it’s partnering with Steel Warriors – a brand and charity that transforms the lives of young people affected by knife crime, violence, and social exclusion.

Cultural Moments, Lasting Memories: The Power of Pop Culture in Brand Engagement

Pop culture offers brands more than relevance; it provides an opportunity to create lasting, emotional connections with audiences. At a PMC-hosted Advertising Week New York 2024 panel, leaders from Maybelline, Dick Clark Productions and Billboard shared how iconic collaborations, immersive experiences, and cultural moments are shaping the future of brand engagement.

Ad Resonance in Focus: Balancing Creativity With Consistency for Brand Impact

Ad resonance is more than just another marketing metric; it’s a vital driver of crucial outcomes. An Advertising Week New York 2024 panel featuring experts from MarketCast, the Nissan Motor Company, Priceline and KnotSimpler dived into making marketing that really sticks with people. Memorable advertising is the goal for any marketer – but if your ad sticks in people’s mind…

100+ Agency Executives Say Talent is their Top Concern

Leadership teams feel it’s critical to spend time strengthening and growing talent. This is the base from which their organizations can thrive.

Celebrating Trailblazing Women: The Future is Female Awards at Advertising Week New York

On the evening of Monday, October 7th, 2024, the 20th edition of Advertising Week New York kicked off with a grand celebration honoring outstanding women in the advertising industry.

Creative Mix: the Science and Magic of Effectiveness

Learn how to adjust your creative strategy with “intimacy” and “immediacy” levers through AI and data- driven insights that help drive sales and long term brand equity.

Demystifying the Real Value of AI in Marketing

Learn about the latest AI tools for marketers and how brands are investing in AI to increase campaign effectiveness, reimagine resource constraints and garner real marketing results.

The Era of Multimodal Brands: Reimagining the Creative Workflow with AI

Learn how to navigate the constraints of quality, speed, and cost while staying ahead of technological advancements and evolving auction dynamics that help drive better results for your business.

Black Barbershops and Salons: The Custodians of Culture

As we move forward, it is vital to recognize the invaluable role that Black barbershops and salons play in the community.

What Top Gun and Data Privacy Laws Have in Common

By fostering greater collaboration between publishers and advertisers, the industry can move towards a more transparent, efficient, and privacy-focused future.

75 Days Until Christmas: What Brands Can Do to Elevate Their Christmas Strategies in 2024

In this piece, we’ll speak to experts who explore how these tactics can transform holiday marketing and why they should be front and centre in any brand’s strategy as we approach the most wonderful time of the year.

Great Minds 20th Anniversary All Stars

Advertising Week Chairman and Great Minds podcast host Matt Scheckner sits down with a hand-picked group of leading luminaries for a supersize series of conversations with some of our favorites going back to 2004.

Optimizing Engagement and Monetization of Sports Content on CTV

Hear from Shawne Merriman, former NFL star and high-profile sports media personality, on how he is leveraging his media influence and exclusive content across platforms to drive viewer engagement and advertiser support to his fast-growing media properties.

A Conversation with Matt Scheckner and Dana DiGregorio

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