Driving Brand Success Through Custom Audio
In a sea of host-read ads and one-size-fits-all podcast spots, custom audio is emerging as a powerful tool for brands to amplify their message and drive results in the podcast landscape. Join Kate Sinnott, Director of NPR Corporate Sponsorship and Jawad Anwar, OMD Senior Digital Director as they discuss SAP Concur’s successful custom audio campaign on NPR platforms. Plus, they’ll be joined by NPR Director of Audience Insights Susan Leland who will share key takeaways from a variety of NPR sponsor custom audio campaigns. Discover how custom audio can help your brand stand out and make a lasting impact.
You May Also Like
Gen Z Doesn’t Need to Hear from You
Reach is the wrong metric for a generation that does not respond to volume. The question worth asking after any campaign is whether the right people trusted those who said it.
3 Key Ways GLP-1 Medications are Accelerating Retail E-Commerce Change
With as many as one in eight American adults now taking the drugs, peak drug adoption may still be ahead.
The New Health Stack Featuring Kamal Bhandal, SVP of Global Invisalign Brand, Consumer & Americas Marketing
We are joined by Kamal Bhandal, SVP of Global Invisalign Brand, Consumer & Americas Marketing, to explore how the modern “Chief Household Officer” is reshaping healthcare marketing. We talk about earning trust instead of demanding attention, why education is becoming the foundation of great healthcare brands, and how the shift toward proactive wellness is changing the way people think about their own health. It’s a conversation about where healthcare, marketing, and wellbeing are headed next.