Driving Brand Success Through Custom Audio
In a sea of host-read ads and one-size-fits-all podcast spots, custom audio is emerging as a powerful tool for brands to amplify their message and drive results in the podcast landscape. Join Kate Sinnott, Director of NPR Corporate Sponsorship and Jawad Anwar, OMD Senior Digital Director as they discuss SAP Concur’s successful custom audio campaign on NPR platforms. Plus, they’ll be joined by NPR Director of Audience Insights Susan Leland who will share key takeaways from a variety of NPR sponsor custom audio campaigns. Discover how custom audio can help your brand stand out and make a lasting impact.
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