Driving Brand Success Through Custom Audio
In a sea of host-read ads and one-size-fits-all podcast spots, custom audio is emerging as a powerful tool for brands to amplify their message and drive results in the podcast landscape. Join Kate Sinnott, Director of NPR Corporate Sponsorship and Jawad Anwar, OMD Senior Digital Director as they discuss SAP Concur’s successful custom audio campaign on NPR platforms. Plus, they’ll be joined by NPR Director of Audience Insights Susan Leland who will share key takeaways from a variety of NPR sponsor custom audio campaigns. Discover how custom audio can help your brand stand out and make a lasting impact.
You May Also Like
The Human Side of Experience Design | Angie Ahrens, Intuit
Angie Ahrens, Head of Growth Experiences at Intuit, to explore what it really takes to build trust through experiences. With more than 20 years in the events industry, Angie shares how Intuit designs events that go beyond engagement to create genuine customer relationships and lasting brand confidence.
Audiences Are Rewriting the Rules of ‘Real’
For years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated “authentic” content and moving towards community-created content that feels “alive.” Twitch Ads set out to map that change, and what it means for brands that still think “relatable” is the finish line.
Agentic AI Is Tipping the Balance of Power From Retailers to Brands
For brands with real differentiation and a loyal following, the conclusion is straightforward.