Podcast Advertising Unleashed: Strategies for National Reach and Performance
Podcast advertising now reaches 53% of the American population every month. With that, podcasts are the newest channel to noticeably drive awareness and recognition through reach, digital style tracking, and influencer-style engagement. Join us to learn just how far podcast advertising can take you, from identifying the points of diminishing return to exploring maximum viable reach. Should you spend $500k or $50M next year? The only wrong answer is $0.
You May Also Like
Big Spirits Brands Make Smaller Ones Invisible to Customers. And Creativity Alone Won’t Help
The “brand presence gap” between legacy and new spirits brands may be growing, but there are still ways to break through.
Revolutionizing Media: Mark Bonham on the Streaming and Ad Tech Frontier
Consumer psychologist Sofie Sue Rutgeerts joins The Sonic Truth to explore why understanding why people behave the way they do matters more than simply knowing who they are.
When Ad Blocking Becomes a Measurement Problem
Ad blockers are designed to stop unwanted advertising from reaching the browser. That is their obvious function. Their less visible effect can be far more significant for marketers.
