A Conversation with Matt Scheckner and Dana DiGregorio
Join us for a special anniversary celebration where the tables are turned! We’re honoring Matt’s 20 years as chairman of Advertising Week, but with a twist – he’ll be in the hot seat this time! Industry champion, Dana DiGregorio, will talk with Matt on his career insights and experiences. This is your chance to witness the interviewer become the interviewee, as Matt opens up about his journey and perspectives. Don’t miss this unique and revealing conversation!
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