A Conversation with Matt Scheckner and Dana DiGregorio
Join us for a special anniversary celebration where the tables are turned! We’re honoring Matt’s 20 years as chairman of Advertising Week, but with a twist – he’ll be in the hot seat this time! Industry champion, Dana DiGregorio, will talk with Matt on his career insights and experiences. This is your chance to witness the interviewer become the interviewee, as Matt opens up about his journey and perspectives. Don’t miss this unique and revealing conversation!
You May Also Like
The Best Agency-Client Relationships Are Built in the Trenches
When was the last time your in-house team handed you a Don Draper holy $#!* moment?
Evolving Commerce Media: How Offsite Unlocks the Full Funnel
Commerce media spent the last decade proving one thing exceptionally well: onsite ads drive immediate conversions. But treating commerce media purely as a bottom-funnel sales tool leaves most of the customer journey untouched.
The Entertainment Revolution: Why Brands Need to Think Beyond the Screen
As gaming, streaming and social media reshape how audiences experience entertainment, marketers face a fundamental challenge: Learning to participate in culture rather than simply advertise alongside it.
