_Editorial Archives

9 Risky Financial Decisions You Might Consider Making as Soon as Possible

There’s a reason why most people aren’t taking these risks. Risks are scary. You’re more likely than not to lose money by following this list. However, as long as you’re careful, approach it strategically, and invest only the money that you can live without, there’s a potential for a huge profit. Some people are fine with these odds.

The New Brand Advantage: B2B with a B2H Mindset

It’s time to define your brand’s approach to doing B2B with a B2H mindset. If you focus, prioritize, and then test new approaches, you can create experiences that drive new impact and deliver more of the value needed to grow.

3 Data-Paved Paths to Improved Publisher Monetization

To maintain and grow revenue into the future, publishers need a fundamental understanding of today’s addressable advertising solutions and how they’re evolving.

The Top Trends Influencing Brand Marketing Reach & Creator Monetization in 2024

Understanding the trends driving this marketing trend will help big brands and small businesses maximize their influencer relationships.

Enhancing Media Planning With Mid-Funnel Strategies

By engaging consumers mid-funnel and aligning with their values, brands can build stronger relationships, drive relevance, and ultimately improve conversion rates.

How Nike’s Iconic Brand Can Get Back on Track

As a longtime runner and Nike devotee, I recently found myself with an unexpected dilemma. While shopping for new running shoes prior to a business trip, I was drawn to a pair made by On Running instead of my usual Nikes.

Beyond the Rings: Maximising Advertising Impact During Key Cultural Events Such as the Summer Olympics

Just like the Olympians and Paralympians, this needs time, training and precision to win gold.

Understanding What Makes Gen Z Tick Isn’t Easy, but the Rewards Are Well Worth the Effort

There are no shortage of ways in which brands can authentically engage with this complex generation. Those that make the effort to really understand Gen Z and speak to them on their own terms will, of course, be best placed to benefit from their fast-growing spending power.

Your Employees Are the Secret to Creating a Successful Brand

So, take the time to bring your employees along on the journey. Show them that you understand how valuable they are. And make sure your new brand is one that reflects your business as it truly is.

Who Boomers Are Today – and How You Can Reach Them

Boomers remain the agents of social change and consumer superstars that they’ve always been. Celebrate them, help them pursue their dreams, facilitate their desire to give back, and take advantage of their tech-savvy ways to reach them in environments they trust and prefer.

How to Adapt Your Digital Marketing to Market Trends

Adapting your digital marketing strategy to market trends and consumer behaviors is crucial for staying competitive. Thankfully there are many tools at your disposal to not only keep up with trends, but also leverage them to your competitive advantage.

Dole’s Bobby Banana Makes History as First Corporate Brand Mascot To Receive National Mascot Hall of Fame Display

For the first time in its five-year history, The National Mascot Hall of Fame has created a special display honoring an a-peeling corporate brand mascot.

Advertising Week Feature – How Brands Can Win Big at the Paris Olympics

With the Paris 2024 Olympics underway, we have seen brands both big and small gear up to seize a unique and coveted opportunity to engage with global audiences. And there’s no surprise as to why.

How Can Marketers Stay Ahead in the GenAI-Fueled Normal?

Marketers are used to constantly moving goalposts, but the big tech age has upped the ante significantly. Thriving in the AI-fuelled normal is going to require a seemingly contradictory mix of going with — and against — the crowd.

Mastering the Virtual Aisle: 5 Tips to Turn Influencer Marketing Into Fuller Carts

When it comes to Gen Z, Millennials and Gen X, the suggestions and trends served up on social media play a big role in their spending decisions.

Broadcast and On-Demand TV Is Proving Challenging for Advertisers. Could TVOOH Be the Answer?

By leveraging transparent and accountable TVOOH offerings that are underpinned by robust reporting and measurement, advertisers can reach their ideal audiences in new and exciting ways, and at the scale required.

How Data Collaboration Will Advance Co-Branding

Companies that successfully capitalize on this opportunity will deliver more personalized customer experiences, enhance their reach and scale, understand the effectiveness of their campaigns, and forge new and innovative partnerships.

Can User Generated Content Teach TV a Lesson?

The imperative for broadcasters monetizing content on CTV and OTT is clear – mirror and exceed UGC’s transparency benchmarks.

Strengthening Client Relations Through Employee Development in Marketing Agencies

It’s important to recognize the real harm high employee turnover is having on your client relationships. The sooner you invest in programs employees want and need, the sooner you can retain the talent your clients deserve.

Why the Women’s Sports “Moment” Is So Much More for Advertisers

Women’s sports have secured a significant place in today’s world and will continue to do so in the future. Advertisers who recognize and capitalize on this opportunity will join a dynamic and influential movement.

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