Upleveling the Experience Economy Through Brand Partnerships and Integrations
The last year has seen companies invest heavily into the experience economy, rooted in the fundamental understanding of consumers’ desire to connect with the brands they love in immersive ways. Resy, Tinder, and Six Flags have gone all-in on the experience economy, and will discuss how they identify opportunities, considerations at play, and effectively bringing CFOs on board to justify the spend against “metrics” like long-term brand and relationship building.
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