Upleveling the Experience Economy Through Brand Partnerships and Integrations
The last year has seen companies invest heavily into the experience economy, rooted in the fundamental understanding of consumers’ desire to connect with the brands they love in immersive ways. Resy, Tinder, and Six Flags have gone all-in on the experience economy, and will discuss how they identify opportunities, considerations at play, and effectively bringing CFOs on board to justify the spend against “metrics” like long-term brand and relationship building.
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Audiences Are Rewriting the Rules of ‘Real’
For years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated “authentic” content and moving towards community-created content that feels “alive.” Twitch Ads set out to map that change, and what it means for brands that still think “relatable” is the finish line.
Agentic AI Is Tipping the Balance of Power From Retailers to Brands
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