Upleveling the Experience Economy Through Brand Partnerships and Integrations
The last year has seen companies invest heavily into the experience economy, rooted in the fundamental understanding of consumers’ desire to connect with the brands they love in immersive ways. Resy, Tinder, and Six Flags have gone all-in on the experience economy, and will discuss how they identify opportunities, considerations at play, and effectively bringing CFOs on board to justify the spend against “metrics” like long-term brand and relationship building.
You May Also Like
The Best Agency-Client Relationships Are Built in the Trenches
When was the last time your in-house team handed you a Don Draper holy $#!* moment?
Evolving Commerce Media: How Offsite Unlocks the Full Funnel
Commerce media spent the last decade proving one thing exceptionally well: onsite ads drive immediate conversions. But treating commerce media purely as a bottom-funnel sales tool leaves most of the customer journey untouched.
The Entertainment Revolution: Why Brands Need to Think Beyond the Screen
As gaming, streaming and social media reshape how audiences experience entertainment, marketers face a fundamental challenge: Learning to participate in culture rather than simply advertise alongside it.
