Inside #TakeItDown, The Advocacy Campaign Pushing to Protect Kids Online
In the late 1980s, child sexual abuse material was all but eliminated. But with high-speed broadband and end-to-end encryption, live-streaming, gaming platforms, the rise of AI and growth of social media, the amount of child sexual abuse material circulating online has exploded – and not enough is being done to keep children safe on technology company platforms.
While U.S. tech companies are legally required to report child sexual abuse imagery once they’ve been made aware of it, they’re not required to proactively search for it. There is also no punishment for platforms that don’t remove it quickly, and there are no standards for transparency and accountability. #TakeItDown is a multimedia campaign designed to pressure policymakers to regulate Big Tech to proactively remove child sexual abuse material from their platforms. Uniting parents, partners, policymakers and influencers under one message, and elevating ChildFund’s advocacy leadership in the USA, #TakeItDown contributed toward the passing of the Report Act in May 2024.
Our panel of experts will discuss the elements of successful advocacy campaigning and why #TakeItDown created a new urgency around the issue, ultimately driving change.
You May Also Like
Why the Best Brand Reps Are Starting to Look Like Educators
Marketers are shifting budget from paid media toward in-person reps because a single well-informed conversation now often outperforms another thousand impressions.
Small Businesses Embrace the Role of ‘Creator’ to Get Seen in 2026
It seems like everyone’s a creator now, and it’s not just because they want to be social media stars. It comes down to how today’s consumers shop.
The NFL Fan Isn’t Who It Used To Be
The definition of an NFL fan has changed, and so has the map of where fans are actually watching.
