Talent & Brand Go Hand & Hand
In 2024 the line between celebrity, talent and creators has become even more blurred with each title being involved in all facets of brand incubation, growth and marketing & advertising. Whether a popular content creator or one of the greatest media personalities of all time, success comes with authenticity – one can be a more effective ambassador when a brand’s mission is in sync with the talent’s true interests and values. Hear from executives who’ve helped some of the biggest names add ‘marketer’ to their IMDbs!
You May Also Like
The Best Agency-Client Relationships Are Built in the Trenches
When was the last time your in-house team handed you a Don Draper holy $#!* moment?
Evolving Commerce Media: How Offsite Unlocks the Full Funnel
Commerce media spent the last decade proving one thing exceptionally well: onsite ads drive immediate conversions. But treating commerce media purely as a bottom-funnel sales tool leaves most of the customer journey untouched.
The Entertainment Revolution: Why Brands Need to Think Beyond the Screen
As gaming, streaming and social media reshape how audiences experience entertainment, marketers face a fundamental challenge: Learning to participate in culture rather than simply advertise alongside it.