48 Hours Hosts Talk Multiplatform Power of True Crime
The hosts of this fall’s slate of original 48 Hours podcasts from CBS News and Paramount Audio take the stage to discuss the power of the true-crime format to engage passionate audiences with brand safe content, expanding the TV franchise beyond broadcast to digital media in unique ways.
You May Also Like
Big Spirits Brands Make Smaller Ones Invisible to Customers. And Creativity Alone Won’t Help
The “brand presence gap” between legacy and new spirits brands may be growing, but there are still ways to break through.
Revolutionizing Media: Mark Bonham on the Streaming and Ad Tech Frontier
Consumer psychologist Sofie Sue Rutgeerts joins The Sonic Truth to explore why understanding why people behave the way they do matters more than simply knowing who they are.
When Ad Blocking Becomes a Measurement Problem
Ad blockers are designed to stop unwanted advertising from reaching the browser. That is their obvious function. Their less visible effect can be far more significant for marketers.
