The Disability Disconnect in Advertising
Even though brands are pushing for representation, they often miss the mark in their inclusion efforts. Diversity can become tokenism instead of working to move the needle forward. In a recent survey, a third of adults had not seen persons with disabilities represented in marketing content during the last 6 months. This disconnect in inclusion not only misrepresents the world we live in, but also reinforces existing stereotypes among public perceptions of this vibrant community. Brands can – and must – do better.
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