Cut time, not creativity
In today’s fast-moving advertising industry, speed, innovation, and creativity are essential for staying ahead of the competition.
The challenge of optimising time and resources whilst delivering standout creativity has never been more urgent, as brands increasingly demand faster campaign turnarounds, often with smaller budgets.
The expert panel includes key stakeholders from Adobe and agency and brand-side leaders.
They will address the issues of budget and time challenges which so often stifle creativity, and discuss the future of streamlining the creative production processes using scalable cloud-based solutions, AI and automation.
The panel will also debate the importance of real-time collaboration, global connectivity and on-demand learning as well as the power of tech innovation and smart workflows
You May Also Like
From Persuasion to Justification: Retail in a GLP-1 World
The challenge isn’t recognising that GLP-1s are changing behaviour….The real difficulty is isolating that impact from wider economic pressures.
Unmasking Hidden Hops: What schain 1.1 Means for Media Buyers
Media buyers and hands-on DSP operators need to understand what schain 1.0 was built to do, what 1.1 adds to it, and what buyers need to do for it to work.
Why We Cheer for Free Food: Games, Data, and Restaurant Loyalty Featuring Diane Le, VP of Marketing, Restaurants, PAR Technology
We talk with Diane Le, VP of Marketing, Restaurants at PAR Technology, about the return of games and challenges in restaurant marketing. We get into Smoothie King’s results, why a promotion needs time to build, and the measurement problem hiding behind a simple question: did that customer come back? Diane explains how much a restaurant can miss when someone orders through DoorDash or visits without using their loyalty account.