_Editorial Archives

Five Ways HR Can Take a More Personalized Approach to Wellbeing Strategies

Here are four ways HR leaders can take a more personalized approach to wellbeing strategies.

A New Era in Contextual: Balancing Privacy and Value

In a world where every moment counts, contextual targeting offers a path forward that is both effective and ethical, paving the way for a more meaningful and sustainable marketing ecosystem.

How Independent Media Agencies Can Find Their Edge

Q&A with Jason Warner, Director UK & EMEA at SBS

How Music Will Shape the 2024 Olympics

Whether you watch just the opening ceremony, fanatically follow synchronized swimming, or keep the Olympic Games on a screen at all times, this year, keep your ears tuned in a little more carefully. You might feel a deeper connection to the athletes, the host city and the larger phenomenon of the Olympic Games.

Feelings Work Better Than Facts – What We Can Learn From Politicians

A strong brand has understood what it stands for as well as what it stands against. But that doesn’t mean being brave and remaining true to a belief system is easy for a brand to do.

Artificial? Yes. Intelligent? TBD.

The learning? Get a feel for where you can and where you can’t trust AI tools to help with your job. The more you use the tools, the easier you’ll find it.

Fandom Forged: How Location Based Experiences Can Build Community & Lifelong Brand Loyalty

No matter the brand experience there is one truth that will never go out of fashion. Fans seek out authentic experiences over fleeting trends. They want to feel like experiences extend and complement who they are, not fight and take away from their identity.

Why Frigo Cheese Heads Deserves Its Own Characters To Represent String Cheese

If you peel back enough layers, you’ll discover there’s more humanity in string cheese than you’d think.

Why Making it Easier for Subscribers to Cancel is a Winning Subscription Strategy

Understanding consumer behavior and addressing key reasons for cancellations are vital for subscription-based businesses to thrive.

Attention, Emotion, and Immersion: How AR Advergames Surpass in-Game Ads in Achieving Brandformance

The power of AR Advergames therefore lies in their ability to captivate audiences, sustain attention, and forge memorable experiences; boosting customer satisfaction and lifetime value.

Why Brands Are Reaching New Creative Heights in Digital Advertising

The reality is that while genuine scaled alternatives can deliver equal or often better campaign performance, we still have to fight harder to convince brands to diversify their investment – this is another reason why creativity is thriving, as we look to go the extra mile to deliver value and impact for our customers.

Is X Still the Right Platform for Your Brand? A Year After the Rebrand

Ultimately, the decision to remain on X should be guided by a thorough evaluation of the platform’s alignment with a brand’s goals and target demographics, ensuring that the benefits outweigh the risks in an increasingly unpredictable social media landscape.

Embracing the AI Wave in Advertising to Empower SMBs

The future of advertising is bright, driven by the collaborative potential of AI and human creativity. As the industry evolves, those who embrace AI will lead the way, setting new standards and having the best shot at achieving remarkable success.

3 Lessons from Marketing to Gen Z that Apply to Millennials

Everyone is talking about Gen Z, but most Gen Zers are still teenagers, whereas the entire millennial generation is at or near the peak of their purchasing power.

Women-owned wellness brand, Juna, unlocks significant growth with Sponsored Products

Jewel Zimmer and Taylor Lamb, the co-founders of Juna, are on a mission to improve daily health challenges that many women face: poor digestion, detoxification, mood, and sleep. The small, California-based wellness brand, which launched in September 2019, formulates supplements using plant-based ingredients to help one’s body reset, rebalance and become more resilient to its unique stressors.

AI-Powered Personalization: Revolutionizing the User Experience While Protecting Privacy

AI can look at everything a consumer has ever done, said, and read online and use that data to make them feel closer to the AI to earn trust. This level of insight can be incredibly helpful for consumers who enjoy receiving personalized recommendations for products and services. But it’s not all sunshine and rainbows.

What Do Marketers Get Wrong About Gen Z? Gen Z Marketers Weigh In

To really connect with Gen Z, you’ve got to let go of the myths and see us for who we actually are. When you start to see us clearly, you’ll also see success, because messaging that truly resonates will build engagement and win our loyalty.

Four Factors for Success During Prime Day 2024 and Beyond

Standing out in the e-commerce sector is always tough, but it’s even harder amid mega deal pushes. Rising above the noise means ensuring campaigns keep up with variable shopper needs by deploying slicker data-driven strategies and maximising tailored creative flexibility.

How Consolidation can Help Safeguard the Future of the Open Web

The battle for an open, fair internet – one that’s led by privacy-first technology, editorial excellence and world-class standards of transparency – can only be won with a thriving independent adtech sector.

From Co-Op to Collab: How Do Brands Tie the Knot With Each Other?

If that authenticity isn’t there, collaborations can look try-hard and superficial and can end up doing more harm than good.

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