Gen X Women: The Power Consumer in Beauty, Fashion & Lifestyle
With over $15 trillion in spending power, Gen X women are a formidable force in beauty, fashion, and lifestyle. As this dynamic generation navigates their prime years, these super consumers are turning their focus away from anti-aging and towards self-empowerment and personal style. This panel will explore how publishers and advertisers can better address the distinct needs & wants of Gen X women, by understanding their values, aspirations, and how they define beauty and fashion on their own terms.
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