Post Election 2024: How Brands Can Combat the DEI Backlash & Commit to Diversity

There has been a strong backlash against DEI initiatives, with opponents blaming every corporate misstep or failure on companies being too focused on diversity. With the election only weeks away, DEI initiatives are on the “ballot.” SS+K CEO Nadja Bellan-White and panelists will talk about how no matter who wins, brands must recommit to investing in diverse teams and double down on creating more inclusive company cultures.

It’s good for your employees, it’s good for the bottom line, and it will ultimately result in better work for your clients, who must connect with a consumer base that is increasingly diverse, no matter what the political rhetoric would have you believe. They will provide guidance on how to build and maintain teams that thrive in today’s environment and how to future-proof against continuing attacks on DEI initiatives.

Tags: AWNewYork 2024 Sessions, Culture

The Human Side of Experience Design | Angie Ahrens, Intuit

Angie Ahrens, Head of Growth Experiences at Intuit, to explore what it really takes to build trust through experiences. With more than 20 years in the events industry, Angie shares how Intuit designs events that go beyond engagement to create genuine customer relationships and lasting brand confidence.

Audiences Are Rewriting the Rules of ‘Real’

For years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated “authentic” content and moving towards community-created content that feels “alive.” Twitch Ads set out to map that change, and what it means for brands that still think “relatable” is the finish line.