Post Election 2024: How Brands Can Combat the DEI Backlash & Commit to Diversity
There has been a strong backlash against DEI initiatives, with opponents blaming every corporate misstep or failure on companies being too focused on diversity. With the election only weeks away, DEI initiatives are on the “ballot.” SS+K CEO Nadja Bellan-White and panelists will talk about how no matter who wins, brands must recommit to investing in diverse teams and double down on creating more inclusive company cultures.
It’s good for your employees, it’s good for the bottom line, and it will ultimately result in better work for your clients, who must connect with a consumer base that is increasingly diverse, no matter what the political rhetoric would have you believe. They will provide guidance on how to build and maintain teams that thrive in today’s environment and how to future-proof against continuing attacks on DEI initiatives.
You May Also Like
The Best Agency-Client Relationships Are Built in the Trenches
When was the last time your in-house team handed you a Don Draper holy $#!* moment?
Evolving Commerce Media: How Offsite Unlocks the Full Funnel
Commerce media spent the last decade proving one thing exceptionally well: onsite ads drive immediate conversions. But treating commerce media purely as a bottom-funnel sales tool leaves most of the customer journey untouched.
The Entertainment Revolution: Why Brands Need to Think Beyond the Screen
As gaming, streaming and social media reshape how audiences experience entertainment, marketers face a fundamental challenge: Learning to participate in culture rather than simply advertise alongside it.
