Winning Big: Insights All Advertisers Can Learn from 2024’s Political Plays
The race to November (along with its marketing) is in full swing, with political ad spending estimated to grow nearly 30% from 2020’s presidential election, signaling an evolution in how political advertisers are navigating the murky marketplace, and translating into takeaways for all advertisers. From adopting addressable to maximizing multiscreen and exploring programmatic, this panel will dive into what’s working, and what is not, to provide actionable insights for advertisers across the board, so everyone can win.
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