_Editorial Archives

Retail Media’s Overdue Push Toward the Cookieless Future

Retailers have a bright future ahead of them and are well-positioned to be advertising powerhouses. But to truly win, they need to work with the right identity resolution partners to ensure that first-party data matches up with publisher data.

How to Escape the Sea of Seriousness

Suddenly, more of the world wants to laugh. Or so it may seem. After many fallow years, when humour in advertising felt scarce, misplaced, or just absent – it’s slowly, tentatively making a comeback.

Why the Evolution of Deepfakes Is a Wake-up Call for Brands

The challenge of deepfakes is multifaceted, therefore requiring a proactive and similarly multifaceted response from brands.

Behind the Scenes of Brand Building: How Small Businesses Can Stand Out to Shoppers

Have you ever wondered why you remember or recognize a brand, even when you may not be using their products? It’s because these brands have strong brand awareness – familiarity among consumers of the goods they sell or the services they provide.

Navigating Google’s Algorithm Changes: Harnessing Disruptive PR Strategies

By focusing on quality content your brand can emerge as an industry leader. Strategic Anti-PR initiatives play a crucial role here, propelling brands into industry-specific media and forums and challenging the status-quo.

From Validation to Innovation: Embracing Continuous Learning in the AI Era

By developing a connected system that stores all their data and facilitates continuous learning, companies can generate more informed and creative ideas, driving innovation and staying ahead of the curve.

The Winning Formula: Why Premium News Sources are the key to success this Summer of Sport

Advertising on premium news sites not only aligns with the activity of target consumers, provides better engagement, and provides better brand safety, but it also gives brands the opportunity to support journalism at a very trying time.

Every Telco Needs to Keep on Top of the Phaseout of Tracking Cookies. Here’s Why

The key to success is that telcos retain control of the solution and develop a true, service-layer proposition that’s easy to integrate and deploy.

Why Brands Should Embrace the Two Star Review

Ultimately, ensure you’re providing a sense of thrill and urgency by tapping into the universal desire to feel seen and heard. Start with in-depth social listening to mine for opportunities. It’s not just what consumers are saying but how they’re emoting and expressing, context matters.

Flanker or Bust: Building a Sub-Brand to Win

The flanker brand has been a go-to in the incumbent brand competitive playbook for years. When it works, it adds a powerful competitor that can scaffold off the main brand to build new markets and grow revenue.

Embracing Turbulence: It’s Time to Be More Honest About the Realities of Founding an Agency

Every business struggles at times; you need the courage to learn from your experiences and keep going. And remember, if you get it right, on the rollercoaster that is running your own business, the downs are right before the ups.

Seize Control of Your First-Party Data Destiny

Generative AI plays a distinct role in leveraging first-party data compared to regular AI by not only analyzing and predicting based on data but also creating new, unique content and experiences tailored to individual users.

From Loyalty to Sales: Understanding the True Impact of Events on Brand and Business Growth

There’s no sign that the experiential marketing industry is slowing down, so the future looks bright. Marketers would be wise to get their ducks in a row now to reap the rewards.

Profiting from the Big Picture

Why Lifetime Value (LTV) Should Drive Your Online Ad Strategy

AI Will Give Us Back Creativity

What will the future look like? Ask AI, but ask the right questions, and check the answers, if you have a vision of what the world could know, share and dream.

The Impact of AI-Powered Chatbots on Customer Service and Marketing Communication

Many experts and business owners see AI as the future, and chatbots are just one of the technological resources many people are using to expand their digital reach, increase accessibility, and boost profits.

Cannes Lions 2024: A Convergence of Innovation, Sustainability, and Creativity

Overall, Cannes Lions 2024 highlighted a dynamic interplay between sustainability, AI, media evolution, and creative excellence. The festival served as a platform for industry leaders to discuss and showcase how innovation and responsible practices can drive meaningful change and positive impact in the industry.

How Publishers Can Unlock the Full Revenue Potential of Political Advertising

Poised to become one of the fastest-growing sectors in advertising, U.S. political ad spending is expected to reach more than $12 billion in 2024. For publishers, that’s too large of an opportunity to miss.

Cannes Lions 2024: Ad-Tech Industry Leaders Give Their Take

Cannes Lions 2024 reflected an industry that has progressed from talk to action when it comes to AI, cookies and commerce media. Elsewhere, chat on the French Riviera turned to the rise of CTV and the need to work harder than ever to gain consumer trust.

How AI is Reshaping the Communications Ecosystem: Insights from Converge at Cannes

During this year’s Cannes Lions, Advertising Week and Kindred joined forces to host Converge, a series of conversations about the future of mindful innovation in communications and creativity.

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