Deepfakes, TikTok and Political Ads: Media Influence Over the Upcoming Election
Do people trust political news they see on TikTok more than what they see on CNN? How much political influence do celebrities, social media influencers and consumer brands have over voters? Is the rise of AI increasing fear of misinformation?
Leading up to a polarizing U.S. election, AdvertisingWeek and Cint partnered to conduct a research study answering these hot-button questions and more!
Catch a glimpse into how voters in the U.S. are being influenced in this election year and how this differs across demographics.
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