Deepfakes, TikTok and Political Ads: Media Influence Over the Upcoming Election
Do people trust political news they see on TikTok more than what they see on CNN? How much political influence do celebrities, social media influencers and consumer brands have over voters? Is the rise of AI increasing fear of misinformation?
Leading up to a polarizing U.S. election, AdvertisingWeek and Cint partnered to conduct a research study answering these hot-button questions and more!
Catch a glimpse into how voters in the U.S. are being influenced in this election year and how this differs across demographics.
You May Also Like
Marketing Is Learning Before the Market
Learning velocity – the ability to explore more strategic paths, understand consequences faster, and commit with greater confidence – becomes the competitive advantage.
The Rise of the Accountability Partner: Why Agencies Are Evolving Beyond the Media Buy
The accountability partner does more than place the buy and report on it. It cuts through fragmented, often conflicting data and hands the brand a clear, defensible read on what worked, an answer the client can carry to its own board.
Measuring AI Visibility in the Age of Generative Search
By Becky Johnson, Advertising Week Writer & Podcast Host For years, marketers have relied on familiar signals to understand whether their brands were being discovered online. Rankings, clicks, impressions, and […]
