CTV Advertising Trends for the 2024 Election
A conversation with three leaders in the Political space about the importance and growth of CTV in the 2024 election cycle. We’ll explore how the unique characteristics of CTV align with the needs of media buying for political advertisers and how, with the emergence of CTV over cable, these digital strategists behind winning election campaigns are utilizing CTV.
You May Also Like
Gen Z Doesn’t Need to Hear from You
Reach is the wrong metric for a generation that does not respond to volume. The question worth asking after any campaign is whether the right people trusted those who said it.
3 Key Ways GLP-1 Medications are Accelerating Retail E-Commerce Change
With as many as one in eight American adults now taking the drugs, peak drug adoption may still be ahead.
The New Health Stack Featuring Kamal Bhandal, SVP of Global Invisalign Brand, Consumer & Americas Marketing
We are joined by Kamal Bhandal, SVP of Global Invisalign Brand, Consumer & Americas Marketing, to explore how the modern “Chief Household Officer” is reshaping healthcare marketing. We talk about earning trust instead of demanding attention, why education is becoming the foundation of great healthcare brands, and how the shift toward proactive wellness is changing the way people think about their own health. It’s a conversation about where healthcare, marketing, and wellbeing are headed next.