CTV Advertising Trends for the 2024 Election
A conversation with three leaders in the Political space about the importance and growth of CTV in the 2024 election cycle. We’ll explore how the unique characteristics of CTV align with the needs of media buying for political advertisers and how, with the emergence of CTV over cable, these digital strategists behind winning election campaigns are utilizing CTV.
You May Also Like
Big Spirits Brands Make Smaller Ones Invisible to Customers. And Creativity Alone Won’t Help
The “brand presence gap” between legacy and new spirits brands may be growing, but there are still ways to break through.
Revolutionizing Media: Mark Bonham on the Streaming and Ad Tech Frontier
Consumer psychologist Sofie Sue Rutgeerts joins The Sonic Truth to explore why understanding why people behave the way they do matters more than simply knowing who they are.
When Ad Blocking Becomes a Measurement Problem
Ad blockers are designed to stop unwanted advertising from reaching the browser. That is their obvious function. Their less visible effect can be far more significant for marketers.
