_Editorial Archives

Influencer Marketing – The New Multiplier

The concept of a channel multiplier effect in itself, isn’t a new one. Both client and agency side, we know that different channels can support and enhance the performance of each other.

From Court to Culture: How The “Caitlin Clark Effect” Identifies Sports Marketing Strategies for Gen Z Audiences

If we’ve learned anything about ‘Clarkonomics’ or ‘The Clark Effect’, it’s how Gen Z audiences don’t need traditional ‘attracting’ methods, and modern athletes are carving out big business by themselves.

A Tale of Two Journeys: How Travel and Luxury Partnership Marketers Have Fared in Tough Economic Waters

As we near the second half of 2024, a few key takeaways come into sharp focus. Economic conditions and consumer preferences are constantly in flux, and marketing strategies must be agile enough to respond.

Mastering the Experience Economy: Three Essential Attributes for Success

In this dynamic era of the Experience Economy, where empathy, immersion, and memorable interactions reign supreme, businesses have a unique opportunity to create lasting connections with their customers.

Who Are The NERDS?

In February 2024, NERDS made headlines when they debuted their first commercial during Super Bowl LVIII.

Sports Summer: The Live Opportunity

With ever-greater audiences watching live sports and even more ways for advertisers to engage with them, the foundations are in place for advertisers and publishers to create truly world-class experiences that consumers will find every bit as compelling as the sporting action itself.

A Strategic Approach to Getting Influencer Marketing Right

THIS ARTICLE HAS BEEN REMOVED AT THE REQUEST OF THE AUTHOR.

Marketing Lit the Fire of Consumerism: Now We Must Do the Same for Sustainability

Many organizations are working towards this already, but significant opportunity remains for many others to understand the benefits of prioritizing sustainability.

‘Who Will Watch the Watchmen’: The Blurred Lines of Using AI for Customer Experience Marketing

This isn’t an article bashing AI; the technology undeniably offers remarkable marketing and customer experience capabilities.

Revolut’s SuperApp Ambitions: 5 Questions to Answer in Volatile Times

A crack tech team and experimental culture are also must-haves to win over consumers where it matters most – at the screenface.

OUTFRONT and StreetMetrics Up the Ante for Bus Advertising Measurement

Through new attribution studies, the companies prove how effective bus advertising is up and down the funnel.

How Good Design Can Lead to User-Generated Content

For marketers, the implications are clear: leveraging graphic design in experiential events can significantly enhance audience engagement, encourage content creation, and amplify the brand’s presence in the digital realm.

Escaping the Sandbox: How Brands Can Independently Achieve Real Ad Results

Yes, it may be scary to try something new, especially with large uncertainties in the world of digital advertising. Will that ever stop, likely not, so advertisers better buckle up, and try to be a first or second mover as it does not cost a lot to prove that you can still reach your goals in the future, a future…

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