Gen Z Attention: The Data Behind Brands in Gaming in 2024

How are brands using gaming to engage Gen Z and Gen Alpha? How are they taking advantage of a new full-funnel marketing opportunity? And how are they measuring their success?

Instagram, Facebook and X are some of the most deleted apps of 2024, but new brands entering Roblox grew 90% in the first half of this year compared to the first half of 2023. Join GEEIQ as we reveal the 2024 data behind this transformational marketing channel, from UEFA and Versace’s community building and engagement on Fortnite to Walmart and Paris Hilton’s real-world commerce and loyalty enrolment on Roblox.

Charles Hambro is CEO and Co-Founder of GEEIQ, working with the likes of COACH, NASCAR and H&M to utilize gaming and virtual worlds as long-term marketing channels for customer acquisition and revenue generation.

In 2023, Charles was named one of Vogue Business’ 100 Innovators for his relentless pursuit of putting data at the heart of brand activations in a space that too often prioritizes PR and bluff.