Menopause, Media + the Multibillion Market
Tamsen Fadal is an award-winning journalist, menopause advocate, filmmaker and a content creator. She recently left her 30-year career as a news anchor to dedicate herself to rewriting the narrative for women in midlife. She is joined by Katie Fogarty, host of the hit podcast A Certain Age, for a talk about:
– Shredding silence around menopause, taking the stigma away and arming women with actual facts and information
– Directing people to resources about menopause, guiding them toward medical professionals and providing support within the workplace
– Empowering women in the workplace who are middle aged (35-70) and urging marketers to target them and educating brands how to market to this demographic
You May Also Like
Mike Reznick, President and COO of SoundStack, and Dr. Tamara Zubatiy, CEO and Co-Founder of Barometer
On this episode of AW360 Live, Dr. Tamara Zubatiy, CEO and Co-Founder of Barometer, and Mike Reznick, President and COO of SoundStack, join us to explore what those changes mean for marketers heading into 2027.
From Persuasion to Justification: Retail in a GLP-1 World
The challenge isn’t recognising that GLP-1s are changing behaviour….The real difficulty is isolating that impact from wider economic pressures.
Unmasking Hidden Hops: What schain 1.1 Means for Media Buyers
Media buyers and hands-on DSP operators need to understand what schain 1.0 was built to do, what 1.1 adds to it, and what buyers need to do for it to work.
