Menopause, Media + the Multibillion Market
Tamsen Fadal is an award-winning journalist, menopause advocate, filmmaker and a content creator. She recently left her 30-year career as a news anchor to dedicate herself to rewriting the narrative for women in midlife. She is joined by Katie Fogarty, host of the hit podcast A Certain Age, for a talk about:
– Shredding silence around menopause, taking the stigma away and arming women with actual facts and information
– Directing people to resources about menopause, guiding them toward medical professionals and providing support within the workplace
– Empowering women in the workplace who are middle aged (35-70) and urging marketers to target them and educating brands how to market to this demographic
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