Unmissable Brands: How to Become Essential in People’s Lives
The average adult makes 33,000 to 35,000 decisions each day: what to eat, what to wear, what to buy. They also have access to countless brands, but only a select few own the lion’s share of the market. So what do these brands have in common? Consumers feel these companies are essential. With constantly shifting culture, digital and platform transformation, and an unpredictable economy, c-suite leaders will discuss their brand’s path to becoming indispensable in people’s lives.
You May Also Like
Mike Reznick, President and COO of SoundStack, and Dr. Tamara Zubatiy, CEO and Co-Founder of Barometer
On this episode of AW360 Live, Dr. Tamara Zubatiy, CEO and Co-Founder of Barometer, and Mike Reznick, President and COO of SoundStack, join us to explore what those changes mean for marketers heading into 2027.
From Persuasion to Justification: Retail in a GLP-1 World
The challenge isn’t recognising that GLP-1s are changing behaviour….The real difficulty is isolating that impact from wider economic pressures.
Unmasking Hidden Hops: What schain 1.1 Means for Media Buyers
Media buyers and hands-on DSP operators need to understand what schain 1.0 was built to do, what 1.1 adds to it, and what buyers need to do for it to work.
