Demystifying AI with TechRadar & Tom’s Guide: Do consumers really care?

“AI” is the marketing buzzword of the day — from laptops to washing machines, consumers come across the term everywhere. But do they actually understand what it means — and do they even want all these AI products?

Led by the experts at TechRadar and Tom’s Guide, this session will dive into original research from Future around how everyday consumers perceive AI, the benefits they seek, and the barriers they face, uncovering key and strategic opportunities for tech brands on how best to engage and educate consumers.