Using Engaging Content to Fight Hate
In this panel discussion, Paramount Global Chair and philanthropist Shari Redstone, who has created multiple programs focused on using education to combat antisemitism and racism, and Matthew Segal, Co-Founder and Co-CEO of ATTN:, a social storytelling media company and content studio that bridges civics with entertainment to create a more informed world, will discuss the role engaging content can have in driving multi-cultural awareness. The pair will highlight how and supporting civil discourse and civic participation can both help people understand each other’s views and fight hate.
Redstone and Segal will also discuss content they have collaborated on for audiences of all ages, including Paramount/Nickelodeon’s Well Versed, an animated musical short-form series that makes democracy and civics fun for kids, and their long-form TV specials on Holocaust education and Jewish heritage, as well as the impact of their work.
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