How United Airlines Soars to New Heights by Embracing a Creator Mindset
Join United Airlines, Meta and Dash Hudson as they unveil how United Airlines transformed its social media presence by adopting a creator mindset. Learn how the strategic use of user-generated content (UGC), advanced insights from Dash Hudson, and Meta’s powerful ad tools drove a remarkable 201% surge in video views and an 85% increase in engagement.
You May Also Like
Big Spirits Brands Make Smaller Ones Invisible to Customers. And Creativity Alone Won’t Help
The “brand presence gap” between legacy and new spirits brands may be growing, but there are still ways to break through.
Revolutionizing Media: Mark Bonham on the Streaming and Ad Tech Frontier
Consumer psychologist Sofie Sue Rutgeerts joins The Sonic Truth to explore why understanding why people behave the way they do matters more than simply knowing who they are.
When Ad Blocking Becomes a Measurement Problem
Ad blockers are designed to stop unwanted advertising from reaching the browser. That is their obvious function. Their less visible effect can be far more significant for marketers.