Travel Archives

My Holidays with Claude

Luxury travel could take us where it was once impossible to go.

Why Timing Is Everything for Converting Attention Into Action

Where does interest genuinely begin, and how easy is it to act while that interest is still there?

The Rise of Two-Tier Travel: Why Brands Must Design for the in-Between Moments

This is the final call for airlines that want to differentiate themselves in the modern travel landscape.

Why the Best Travel Brands Win Customers Long Before Take Off

From the moment someone decides where they want to go, they expect the journey, both digital and physical, to feel smooth, personal and well considered.

What Immediate’s 2026 Travel Research Means for Marketers

The brands that win will be those that show up early, align with passions, and use trusted environments, combined with smart first-party data targeting, to influence decisions before a booking is made.

3 Lessons Retail Media Can Learn From Emerging Travel Networks

The hospitality industry’s century-old expertise in relationship-building is translating into media strategies that retail networks would be wise to consider.

The Secret Lives of Travel Creators, Beyond the Post

From sunsets to passport stamps, travel creators make it look effortless – but the reality is far richer.

Building a Hospitality Brand for the Long Haul

Today’s dining and hospitality space sees thinner profit margins, decreased diner presence, and skyrocketing costs, making it more challenging to not only establish a standout presence, but build a noteworthy brand for the long haul.

The Future of Premium: Redefining Travel Experiences

From best-in-class hotels to exclusive airport lounges to curated journeys, travelers today expect more than just a trip, they expect an experience.

ReachTV Unveils Travel Sync 365, A Vertically Integrated First Party Data Platform That Unlocks Personalized Experiences and Value for Both Travelers and ReachTV Partners

An integrated mobile data, location intelligence, content experience, and retail purchase ecosystem enables brands and partners to seamlessly initiate personalized and valuable interactions with hard-to-reach Travelers.

The Connected Traveler: Travel Retail Media & Commerce

Today’s travelers are more connected than ever, and so are the brands reaching them.

Beyond Retail: Innovation in Commerce Media with Marriott, Publicis and Adobe

In this session, Marriott, Adobe and Publicis Sapient will unpack how their combined strengths—Real-Time CDP Collaboration, Adobe’s clean room solution and part of its wider customer data management offering, Marriott’s Travel Media Network and the services and strategy expertise from Publicis Sapient empower companies to activate commerce media in a simple yet differentiated way that drives business growth and sustained…

How Creative Brand Partnerships Are Transforming Airport and Airline Marketing

As the industry continues to innovate, one thing is clear: The golden age of travel isn’t behind us—it’s being reinvented, one luxury partnership at a time.

A British Original: Creativity and Effectiveness with British Airways and MG OMD

How do you take a brand proposition and turn it into an award-winning movement? British Airways and MG OMD invite you to step inside the creative and media partnership that brought “A British Original” to life.

easyJet & Kepler: The Journey to Evidence-Based Media Investment

easyJet, one of the largest airlines in the world and number one in Europe, recorded annual revenue of nearly 9.3 billion British pounds in 2024, a 14% increase compared to the previous year. Learn how a scientific approach to marketing investment helped to drive this strong business outcome.

Driving Attention, Delivering Results: How Ads on Uber Capture What Matters

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