The Secret Lives of Travel Creators, Beyond the Post
From picture-perfect sunsets to passport stamps and local delicacies, travel creators make it all look effortless-but behind the camera, the reality tells a much richer story. This panel peels back the curtain on how today’s travel storytellers build trust with their audiences, balance authenticity with brand partnerships, and turn wanderlust into thriving businesses. Moderated by Jon Skogmo, founder of LOST iN and former founder of Jukin Media (home to viral UGC brands like FailArmy), the conversation will spotlight creators like Jeremy Jacobowitz (Brunch Boys) and Marissa Meizz (No More Lonely Friends) and more. Attendees will hear candid insights into origin stories, how creators transform content into sustainable careers spanning e-commerce, product collaborations, hosted trips and live events. And brands will learn how they must think far beyond pretty posts to connect with creators highly engaged audiences.
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