Driving Attention, Delivering Results: How Ads on Uber Capture What Matters
Consumers today scroll past ads without a second thought. But what if your brand showed up when people are most engaged? Ads on Uber appear in key moments—like tracking a ride or delivery—capturing 100% share of voice and real attention. In this session, Paul Wright, Head of International, Uber Advertising, unpacks why attention is the new currency. He’ll be joined by Mike Follett, CEO of Lumen Research, to explore how attention drives profitability and real business outcomes.
You May Also Like
The Best Agency-Client Relationships Are Built in the Trenches
When was the last time your in-house team handed you a Don Draper holy $#!* moment?
Evolving Commerce Media: How Offsite Unlocks the Full Funnel
Commerce media spent the last decade proving one thing exceptionally well: onsite ads drive immediate conversions. But treating commerce media purely as a bottom-funnel sales tool leaves most of the customer journey untouched.
The Entertainment Revolution: Why Brands Need to Think Beyond the Screen
As gaming, streaming and social media reshape how audiences experience entertainment, marketers face a fundamental challenge: Learning to participate in culture rather than simply advertise alongside it.
