_Editorial

Navigating the evolving sports media landscape requires brands and agencies to adopt strategic approaches that align with changing consumer behaviors and preferences.

By Tom Christmann, Executive Creative Director, Catch+Release “I’m a creative in advertising.” What a strange sentence. Advertising is the only industry that refers to a subset of its practitioners as “creatives”. That’s right. We’re not nouns. We’re adjectives. And, fittingly, we are often very strange people. You know, the Misfits. The Weirdos. The Round Pegs in the Square Holes. The…

There’s a reason that “passion projects” are often met with skepticism inside creative companies.

To better understand consumers and the barriers ahead for EV brands, you need to focus on the entire journey from purchase to ownership to renewal and create better experiences during the moments that matter most.

Brands can use many techniques, including adding product schema and ensuring the site is mobile-friendly.

Despite having the resources to reach large consumer bases, even the largest brands are underperforming in reaching the mobile gaming-first audience.

Marketing as an industry has been guilty of keeping performance and branding in silos, but creative teams shouldn’t think that way. As I said before, a good designer – even one fresh out of school – knows how to create with a goal in mind.

With the threat of a potential ban getting closer, marketers are necessarily seeking guidance in these uncertain times.

The biggest lessons any marketer could learn from BTS’s cutting edge marketing is follow your fans, learn from them and grow with them.