_Editorial Archives

Crafting the Perfect Combo: Message, Medium, and Attention

As one of the world’s largest quick service restaurant brands, Subway is known for its innovative approach to fun and talent-driven campaigns while meeting consumers in everyday moments.

Brand Loyalty and the Gen Z Traveler: Lessons from the Marriott Bonvoy Bold Card

From Asia to Alaska, Gen Z loves to travel. With an emphasis on experiences over materialism and often lacking brand loyalty, Gen Z focuses on living life on its own terms.

Mental Health Matters: Kenneth Cole & The Mental Health Coalition

We need to work together to empower access to vital resources and necessary support for all.

Terry Crews: All About Super Serious

Known for standout roles like Terry Jeffords in Brooklyn Nine-Nine, President Camacho in Idiocracy and Hale Caesar in The Expendables, Terry Crews will take to the stage to dive into details surrounding one of his newest ventures — Super Serious, an innovative creative agency — as well as discussing his distinctive fusion of entertainment and advertising across media platforms. Don’t…

Squeezing the Best Out of Life with Tay and Taylor Lautner

What do you do when life hands you lemons? Tay and Taylor from The Squeeze will show you how to make lemonade.

Beyond the Surface: Leveraging Authentic Representation through Diverse Creators

In an era where consumers are more connected and socially conscious than ever before, brands must move beyond surface-level inclusivity to truly resonate on a multi-cultural scale.

From Cost Center to Revenue Driver: Elevating Marketing’s Impact

Marketers need to demonstrate their value in this chaotic commerce landscape.

Curiosity, Creativity, and Optimism with Yara Shahidi

Join producer and actress Yara Shahidi, host of SiriusXM’s “The Optimist Project,” and co-founder of 7th Sun Productions, for an insightful conversation on the power of authentic voices and building trust and personal connections with diverse audiences.

Going for Gold: How Sports Brands are Winning the Relevance Race

It takes more than flashy product features to drive engagement.

Going for Gold: How Self-Care Improves Athletic Performance

Women’s sports is emerging through new heroes and raw honesty from a range of people who are open about the alignment it requires to be a world class athlete.

Brand as ‘Multiplier’ – Why We Need to Rethink Brand vs Performance

This session presents the latest thinking on high-impact advertising, at a time when budgets are under considerable pressure.

Advertising Week Great Minds 20th Anniversary Kick-Off

Advertising Week Chairman and Great Minds podcast host Matt Scheckner sits down with a hand-picked group of leading luminaries for a look back at the past 20 years and a look ahead to what’s next.

Best Buy & Qualcomm: Marketing AI in Consumer Tech

It’s an AI-fueled collaboration that’s making waves in consumer tech.

ReachTV Launches New Original Cooking Series “Stand & Stir” with Chef Lorena Garcia

ReachTV, the leading streaming television network for travelers, has teamed up with renowned Chef Lorena Garcia for a new cooking series, Stand & Stir with Chef Lorena Garcia.

Michael Korcek, Director of Marketing, ArtLifting

Michael Korcek is the Marketing Director of ArtLifting, a social enterprise connecting artists with disabilities to the art market.

Nicola Mendleson Holiday AMA

Through a Brand’s Lens: Navigating the Ever-Changing Advertising Landscape

Brands recognise that traditional media planning, buying, and measurement models are no longer effective. They are now looking for technology platforms that have adapted to offer solutions that simplify their media supply chain, maximise their media investment, and seamlessly integrate the next emerging channel — whatever or wherever that may be.

2024’s Retail Trends: How Consumer Behavior Is Driving the Future of Retail Experiences

Retail is always changing — shifting 2024 retail trends serve as an example of that. As consumer preferences shift and technology continues to advance, the key to staying ahead lies in rethinking and refreshing your approach to the in-store experience.

Why Supporting Quality Media Is Key for Brand Safety and (Re)Building Trust in Digital Advertising

We all have a responsibility to be responsible advertisers. While the fallout of GARM is a blow, the issue highlights the importance of prioritising brand safety right now and its significance in today’s media landscape.

HI-CHEW Introduces Their First Brand Mascot, Chewbie

Hi, Chewbie! The fruity, chewy candy brand HI-CHEW has officially debuted their first official mascot, Chewbie, to the world.

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