_Editorial

Marketing to a global audience isn’t easy. However, you can streamline the process by embracing diversity while forging key partnerships in your target market.

We don’t know for sure, but is it possible that a sea change of sorts is happening, such that we’re shifting away from the rampant cancel culture which has notably marked the last several years?

Being a part of that change is good for your budget, your company’s reputation, and your overall chances of remaining competitive in the future.

As the misapplication of AI and other tools threaten to undermine the shared understanding of reality that we rely on to make decisions, combining transparent AI models with the strongest available data will give agencies the edge they need to turn lukewarm responses into RFPs, and RFPs into wins.

As traditional feature or benefit differentiators fade, marketers must imagine novel ways to captivate consumers in order to stand out, and to maintain their relevance.

Contextual targeting is resurgent. But that doesn’t mean it’s the same contextual advertising that hit the web two decades ago.

Fail to pay due diligence, and when June comes around you’re left slapping a rainbow logo on your standard products and hoping for the best.