Brand Loyalty and the Gen Z Traveler: Lessons from the Marriott Bonvoy Bold Card
From Asia to Alaska, Gen Z loves to travel. With an emphasis on experiences over materialism and often lacking brand loyalty, Gen Z focuses on living life on its own terms. Join JPMorganChase, Marriott, and Quigley-Simpson as they share learnings from their successful Marriott Bonvoy Bold Card campaign, including how to create Gen Z brand loyalty, innovative media approaches, and how brands can tap into this key market by playing an important role in getting Gen Z where they want to go (literally and figuratively).
You May Also Like
Why Dealer Marketing Teams Need to Rethink the 50+ Consumer
According to MRI-Simmons Fall 2025, adults 50+ account for 52% of all new vehicle purchases, making them one of the most important revenue-driving segments in the automotive market. Yet many dealership marketing strategies remain disproportionately focused on younger consumers, leaving significant opportunity untapped.
Kids Will Pay the Price if Youth Sports Doesn’t Grow Up
Fostering kids’ development through youth sports teaches them empathy, leadership, goal orientation and so much more. But unfortunately 70% of kids abandon youth sports by age 13. …
The Agency of the Future Might Be Two People and a Really Good Rolodex, with Dana Hork
What if the problem with the agency model isn’t whether an agency is independent or owned by a holding company, but the shape of the agency itself?
