The Power of Latin Music – A Conversation with RIMAS Entertainment, Eladio Carrión and UTA
The exponential growth and dominance of Latin music globally has been a cultural powerhouse and its just getting started. Latin music is the fastest growing genre on streaming platforms in the US. The genre has grown 10% annually over the last decade and Latin consumer spending power is estimated to reach $2 trillion this year.
Join us for a conversation with some of the leaders behind this genres global movement and hear their perspectives on how Latin music is driving culture, what lies ahead, and the important role brands and advertisers play.
You May Also Like
The Human Side of Experience Design | Angie Ahrens, Intuit
Angie Ahrens, Head of Growth Experiences at Intuit, to explore what it really takes to build trust through experiences. With more than 20 years in the events industry, Angie shares how Intuit designs events that go beyond engagement to create genuine customer relationships and lasting brand confidence.
Audiences Are Rewriting the Rules of ‘Real’
For years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated “authentic” content and moving towards community-created content that feels “alive.” Twitch Ads set out to map that change, and what it means for brands that still think “relatable” is the finish line.
Agentic AI Is Tipping the Balance of Power From Retailers to Brands
For brands with real differentiation and a loyal following, the conclusion is straightforward.
