Would the Ad Industry Benefit from its Own “HRC Index?”
Very often when brands make a public misstep in their brand experience or messaging, they point to their HRC rating as proof of ironclad allyship. One problem: that metric rates workplace practices, not branding practices or comms integrity. So, what would a brand-focused look like? The possibilities include hiring and casting practices, political spend transparency and experiential safety measures. What are the meaningful measures – and what data do we need to find the right answers?
You May Also Like
Mike Reznick, President and COO of SoundStack, and Dr. Tamara Zubatiy, CEO and Co-Founder of Barometer
On this episode of AW360 Live, Dr. Tamara Zubatiy, CEO and Co-Founder of Barometer, and Mike Reznick, President and COO of SoundStack, join us to explore what those changes mean for marketers heading into 2027.
From Persuasion to Justification: Retail in a GLP-1 World
The challenge isn’t recognising that GLP-1s are changing behaviour….The real difficulty is isolating that impact from wider economic pressures.
Unmasking Hidden Hops: What schain 1.1 Means for Media Buyers
Media buyers and hands-on DSP operators need to understand what schain 1.0 was built to do, what 1.1 adds to it, and what buyers need to do for it to work.
