Would the Ad Industry Benefit from its Own “HRC Index?”
Very often when brands make a public misstep in their brand experience or messaging, they point to their HRC rating as proof of ironclad allyship. One problem: that metric rates workplace practices, not branding practices or comms integrity. So, what would a brand-focused look like? The possibilities include hiring and casting practices, political spend transparency and experiential safety measures. What are the meaningful measures – and what data do we need to find the right answers?
You May Also Like
Gen Z Doesn’t Need to Hear from You
Reach is the wrong metric for a generation that does not respond to volume. The question worth asking after any campaign is whether the right people trusted those who said it.
3 Key Ways GLP-1 Medications are Accelerating Retail E-Commerce Change
With as many as one in eight American adults now taking the drugs, peak drug adoption may still be ahead.
The New Health Stack Featuring Kamal Bhandal, SVP of Global Invisalign Brand, Consumer & Americas Marketing
We are joined by Kamal Bhandal, SVP of Global Invisalign Brand, Consumer & Americas Marketing, to explore how the modern “Chief Household Officer” is reshaping healthcare marketing. We talk about earning trust instead of demanding attention, why education is becoming the foundation of great healthcare brands, and how the shift toward proactive wellness is changing the way people think about their own health. It’s a conversation about where healthcare, marketing, and wellbeing are headed next.
