The Power Of Cultural Experiences
Pop culture—it goes beyond entertainment. It reaches people on a deeper level. It influences. It has the power to unite us all. It also has the power to connect brands with audiences. But how do you stand out in today’s fragmented media landscape? Penske Media’s research explores what audiences seek, the value of events, and the impact of shared experiences. From music to live entertainment and award shows, brands can become facilitators of joy—creating more than just moments. They can create memories.
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What the World Cup Reveals About Effective Sales Promotions
Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.
First Came the Beards, Then Came the Coffee Shops
The brands that succeed over the next decade will be the ones that rediscover the simple truth of why they exist, and stretch towards the dream of how they can add more to the world, then express that clearly and consistently in everything they do.
