Brave Together: Aligning Brand and Mental Wellness

Join Hollywood & Mind founder Cathy Applefeld Olson in conversation with Sarah Shaker, AVP of brand engagement at Maybelline, and Dan Gillison Jr., CEO of mental health organization NAMI, about the new era of brand storytelling and the ways they are partnering to destigmatize anxiety and depression, and provide critical resources and support.

Brands can play a critical and evolving role in elevating mental and behavioral health. Cathy Applefeld Olson, founder of Hollywood & Mind – which works across the entertainment and other industries of influence to elevate mental wellness – will guide a conversation with Sarah Shaker, AVP of brand engagement at Maybelline, and Dan Gillison Jr., CEO of mental health organization NAMI, about the new era of brand storytelling and the ways they are partnering to destigmatize anxiety and depression, and provide critical resources and support.

Tags: AWNewYork 2024 Sessions, Storytelling + Media

The Human Side of Experience Design | Angie Ahrens, Intuit

Angie Ahrens, Head of Growth Experiences at Intuit, to explore what it really takes to build trust through experiences. With more than 20 years in the events industry, Angie shares how Intuit designs events that go beyond engagement to create genuine customer relationships and lasting brand confidence.

Audiences Are Rewriting the Rules of ‘Real’

For years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated “authentic” content and moving towards community-created content that feels “alive.” Twitch Ads set out to map that change, and what it means for brands that still think “relatable” is the finish line.