The FAST Lane Isn’t for Cruising: How the Acceleration of Free Streaming Media is Reshaping the Marketing Landscape
With 1-in-4 viewers reporting watching free ad-support TV each day, the “FAST lane” has proven to be a powerful tactic marketers can no longer ignore. But with the proliferation of choices, subscriptions, platforms, and content, finding these already leaned-in audiences can prove to be a challenge for brands and advertisers. In this session, join Amy Leifer and Vikash Sharma of DIRECTV and Media Cartographer Evan Shapiro as they illustrate how marketers can benefit from leveraging the power of FAST.
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