Building a Marketing Org from Scratch
Haleon celebrated its second birthday in 2024, but its brands carry a legacy spanning over 170 years.
In a rapidly changing marketing landscape, Haleon had an opportunity to create a marketing operation from scratch.
Haleon has scaled creative effectiveness across its organization and is now leading the industry forward on critical issues around inclusivity and representation.
How did they get there?
You May Also Like
What the World Cup Reveals About Effective Sales Promotions
Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.
First Came the Beards, Then Came the Coffee Shops
The brands that succeed over the next decade will be the ones that rediscover the simple truth of why they exist, and stretch towards the dream of how they can add more to the world, then express that clearly and consistently in everything they do.
Predictive ROI Is Becoming Marketing’s Most Valuable Currency
When agencies are able to demonstrate likely outcomes before campaigns launch, conversations become less speculative and more evidence-based.
