90s Nostalgia, Eight Flavors and a Timeloop: The Making of Groundhog Lay’s
While brands often tap into the holiday spirit for creative campaigns, Groundhog Day is often overlooked. . . until now.
Weaving tongue-in-cheek brand storytelling into a 1993 cult classic, Lay’s®, Disney Advertising, Maximum Effort and KIMMELOT Labs launched a Groundhog Lay’s campaign featuring multiple custom ads, a questionable time loop, a daylong ad takeover, an iconic character and eight flavors of Frito-Lay chips.
Recognized by Ad Age and Marketing Dive as one of the best ad campaigns of 2024, join the creatives and executives behind the magic from Lay’s, Disney Advertising, Maximum Effort and Kimmelot Labs as they share how a campaign 30 years in the making came together in less than two weeks. . .and continues to to top best-of lists.
You May Also Like
Gen Z Doesn’t Need to Hear from You
Reach is the wrong metric for a generation that does not respond to volume. The question worth asking after any campaign is whether the right people trusted those who said it.
3 Key Ways GLP-1 Medications are Accelerating Retail E-Commerce Change
With as many as one in eight American adults now taking the drugs, peak drug adoption may still be ahead.
The New Health Stack Featuring Kamal Bhandal, SVP of Global Invisalign Brand, Consumer & Americas Marketing
We are joined by Kamal Bhandal, SVP of Global Invisalign Brand, Consumer & Americas Marketing, to explore how the modern “Chief Household Officer” is reshaping healthcare marketing. We talk about earning trust instead of demanding attention, why education is becoming the foundation of great healthcare brands, and how the shift toward proactive wellness is changing the way people think about their own health. It’s a conversation about where healthcare, marketing, and wellbeing are headed next.
