90s Nostalgia, Eight Flavors and a Timeloop: The Making of Groundhog Lay's

90s Nostalgia, Eight Flavors and a Timeloop: The Making of Groundhog Lay’s

While brands often tap into the holiday spirit for creative campaigns, Groundhog Day is often overlooked. . . until now.

Weaving tongue-in-cheek brand storytelling into a 1993 cult classic, Lay’s®, Disney Advertising, Maximum Effort and KIMMELOT Labs launched a Groundhog Lay’s campaign featuring multiple custom ads, a questionable time loop, a daylong ad takeover, an iconic character and eight flavors of Frito-Lay chips.

Recognized by Ad Age and Marketing Dive as one of the best ad campaigns of 2024, join the creatives and executives behind the magic from Lay’s, Disney Advertising, Maximum Effort and Kimmelot Labs as they share how a campaign 30 years in the making came together in less than two weeks. . .and continues to to top best-of lists.

Tags: AWNewYork 2024 Sessions, Culture

The Human Side of Experience Design | Angie Ahrens, Intuit

Angie Ahrens, Head of Growth Experiences at Intuit, to explore what it really takes to build trust through experiences. With more than 20 years in the events industry, Angie shares how Intuit designs events that go beyond engagement to create genuine customer relationships and lasting brand confidence.

Audiences Are Rewriting the Rules of ‘Real’

For years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated “authentic” content and moving towards community-created content that feels “alive.” Twitch Ads set out to map that change, and what it means for brands that still think “relatable” is the finish line.