Tech Gladiators: Discover the Sports Partnerships of the Future
Join industry leaders from Formula 1, National Havoc Robot League and Salesforce as they explore how motorsport and robot combat can inspire innovative marketing strategies and brand partnerships in 2024.
This panel will delve into the intersection of technology and consumer engagement by discussing how technology-driven sports platforms can create immersive experiences and collaborations for brands. Salesforce and F1 will discuss their groundbreaking Motorsport partnership while NHRL will show how they build a new league.
You May Also Like
From Persuasion to Justification: Retail in a GLP-1 World
The challenge isn’t recognising that GLP-1s are changing behaviour….The real difficulty is isolating that impact from wider economic pressures.
Unmasking Hidden Hops: What schain 1.1 Means for Media Buyers
Media buyers and hands-on DSP operators need to understand what schain 1.0 was built to do, what 1.1 adds to it, and what buyers need to do for it to work.
Why We Cheer for Free Food: Games, Data, and Restaurant Loyalty Featuring Diane Le, VP of Marketing, Restaurants, PAR Technology
We talk with Diane Le, VP of Marketing, Restaurants at PAR Technology, about the return of games and challenges in restaurant marketing. We get into Smoothie King’s results, why a promotion needs time to build, and the measurement problem hiding behind a simple question: did that customer come back? Diane explains how much a restaurant can miss when someone orders through DoorDash or visits without using their loyalty account.
