Truth and Trust … or Toxicity? News in 2024 and Beyond

In an age of misinformation, trust is the ultimate currency. But can journalism and advertising work together? And in an era of platforms, how should brands see publishers?

As one of the fastest growing digital news brands in the U.S., join The Independent’s CEO and former Editor in Chief as the discussion explores how today’s leading media brands are navigating a complex, polarized environment to drive growth and engagement through integrity. This session will offer insights into the strategies that build trust, especially during high-stakes moments like election cycles. Christian will dive into how platforms can leverage transparency, unbiased reporting, and innovative content strategies to capture and retain audiences in a competitive market.

Tags: AWNewYork 2024 Sessions, Culture

Let Creators Cook: Barstool’s MB Gambke on Turning Fan Trust into Brand Love

Recorded live at AWNY 2026, Rick sits down with Barstool Sports’ SVP, Partnerships & Marketing, MB Gambke to explore how trusted personalities, passionate communities, and fast-moving partnerships bring brands into the conversation.

An AI Writing Brief Needs Facts That Cannot Change

Imagine asking AI to make an agency’s website offer more compelling. In this hypothetical example, projects start at $3,000 for five pages, copywriting costs extra, and the build usually takes four weeks after the client supplies final copy.