Passing Go with Hasbro: How to Keep Classic Toys Fresh in the Eyes of Consumers
Hasbro boasts an unparalleled library of classic toys, including timeless favorites like Monopoly, Nerf, Play-Doh, Furby and the Rubik’s Cube. However, in today’s fast-paced digital age, maintaining relevance and capturing the attention of new audiences is paramount. Join Kepler Group and client Hasbro for an engaging session where we’ll delve into Hasbro’s innovative strategies for revitalizing its iconic products and fostering new perceptions among consumers.
You May Also Like
The Human Side of Experience Design | Angie Ahrens, Intuit
Angie Ahrens, Head of Growth Experiences at Intuit, to explore what it really takes to build trust through experiences. With more than 20 years in the events industry, Angie shares how Intuit designs events that go beyond engagement to create genuine customer relationships and lasting brand confidence.
Audiences Are Rewriting the Rules of ‘Real’
For years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated “authentic” content and moving towards community-created content that feels “alive.” Twitch Ads set out to map that change, and what it means for brands that still think “relatable” is the finish line.
Agentic AI Is Tipping the Balance of Power From Retailers to Brands
For brands with real differentiation and a loyal following, the conclusion is straightforward.
