The Marketing Society- Cultural Endurance for Impact
Why is it when brands want to make an impact in culture, they often find themselves just jumping from one hot ‘trend’ to another to turbo-charge their visibility and presence? In this learning session, we’ll explore how not to get it wrong and why creating work with ‘Cultural Endurance for Impact’ matters more than ever.
This session is apart of The Marketing Society New York annual Changemakers Conference which is being held at Advertising Week New York, on October 10 from 9.30am-12.00pm.
Our theme this year is IMPACT: the very essence of what being a marketer is all about.
With huge thanks to our Headline Partner, MSQ, we’ll be delivering a morning of insights from transformative leaders across diverse sectors.
You May Also Like
The Best Agency-Client Relationships Are Built in the Trenches
When was the last time your in-house team handed you a Don Draper holy $#!* moment?
Evolving Commerce Media: How Offsite Unlocks the Full Funnel
Commerce media spent the last decade proving one thing exceptionally well: onsite ads drive immediate conversions. But treating commerce media purely as a bottom-funnel sales tool leaves most of the customer journey untouched.
The Entertainment Revolution: Why Brands Need to Think Beyond the Screen
As gaming, streaming and social media reshape how audiences experience entertainment, marketers face a fundamental challenge: Learning to participate in culture rather than simply advertise alongside it.