The Marketing Society- Cultural Endurance for Impact
Why is it when brands want to make an impact in culture, they often find themselves just jumping from one hot ‘trend’ to another to turbo-charge their visibility and presence? In this learning session, we’ll explore how not to get it wrong and why creating work with ‘Cultural Endurance for Impact’ matters more than ever.
This session is apart of The Marketing Society New York annual Changemakers Conference which is being held at Advertising Week New York, on October 10 from 9.30am-12.00pm.
Our theme this year is IMPACT: the very essence of what being a marketer is all about.
With huge thanks to our Headline Partner, MSQ, we’ll be delivering a morning of insights from transformative leaders across diverse sectors.
You May Also Like
Gen Z Doesn’t Need to Hear from You
Reach is the wrong metric for a generation that does not respond to volume. The question worth asking after any campaign is whether the right people trusted those who said it.
3 Key Ways GLP-1 Medications are Accelerating Retail E-Commerce Change
With as many as one in eight American adults now taking the drugs, peak drug adoption may still be ahead.
The New Health Stack Featuring Kamal Bhandal, SVP of Global Invisalign Brand, Consumer & Americas Marketing
We are joined by Kamal Bhandal, SVP of Global Invisalign Brand, Consumer & Americas Marketing, to explore how the modern “Chief Household Officer” is reshaping healthcare marketing. We talk about earning trust instead of demanding attention, why education is becoming the foundation of great healthcare brands, and how the shift toward proactive wellness is changing the way people think about their own health. It’s a conversation about where healthcare, marketing, and wellbeing are headed next.